Pankaj Shah

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Website Design, Graphic Design, Social Media & Internet Marketing Articles


What Is Business Process Management Software And Its Applications 

Businesses often struggle with deadlines and frustrations among team members due to poor communication. Errors are also commonplace as a result of handling repetitive manual tasks. This chaotic scenario plagues businesses struggling with inefficient workflows. Today's dynamic business sphere needs streamlined operations.


Insights and Forecasts for 2024: The Evolution of Artificial Intelligence in Mobile Application Development

The rapid progress in artificial intelligence (AI) has brought about significant changes across diverse industries, and mobile app development is at the forefront of this transformation.


Why Integrating UX Principles into Video Marketing Is Essential for Audience Engagement

What’s interesting about the digital landscape is that skills from one field can often be transferred to another. For example, if you’re good at graphic design, it’s likely that you will be able to leverage that knowledge in creating presentations.


How to Hire Dedicated Development Team in 2024

This article will be a lifesaver for those who are still unsure whether a committed software development team can rescue them from inconsistent milestones, missed deadlines, and underqualified personnel.


Businesses' Guide To Switching To A Proactive IT Mindset

The traditional reactive approach to IT management, waiting for problems to occur and then dealing with them is no longer sufficient. Instead, businesses are increasingly recognising the importance of adopting a proactive IT mindset.


Building Your Web Presence From The Ground Up? Here's What You Need

Establishing a web presence is an essential step for any business or individual looking to make their mark in today's digital landscape.


Digital Peace of Mind: The World of Mental Wellness Applications

Mental health has become a substantial concern, and technology is crucial in addressing this issue. The development of mental health apps has emerged as a powerful assistant to support individuals in managing their well-being. 


4 Reasons Why Your Email Campaigns Are Less Mobile-Friendly Than You Think

Email marketing can be a complex challenge for brands. Marketers who are used to creating campaigns using the same software on the same desktop can easily lose sight of the diversified environments available to engage with content and risk forgetting to optimise for mobile users.


Design Thinking: A Catalyst for Innovating Cybersecurity Solutions

In an era defined by interconnectedness and digital dependency, cybersecurity stands as the guardian of our virtual realms. With cyber threats evolving at an alarming pace, the need for innovative solutions has never been more pressing.


How Digital PR and SEO Are Two Sides of the Same Coin

A term we are seeing bandied around a lot more in the marketing space is ‘digital PR’. It’s not hard to see why providers are using it more often - let’s be honest, it does have a classiness to it and sounds like a higher-end service


How To Tailor Your Application for Success

In the fast-evolving digital landscape, the success of an application hinges on its ability to cater to its users' custom needs and preferences. A successful application involves a strategic blend of user-centric design and an application's successful decision-making.


Navigating the Post-Helpful Content Update: Strategies for Vetting Quality Backlinks in 2024

With the Helpful Content Update rolling out in March, the SEO game has changed. This update makes one thing clear: quality content is king. This is a concept that Google has hung its hat on for years and it couldn’t be more relevant than in 2024. For those looking to stand out in the SEO space, it's crucial to grasp what this means with respect to your backlinking strategy.


SaaS Application Design: Principles, Patterns, and Practices

Software-as-a service (SaaS) application development has become increasingly popular in recent years. SaaS allows companies to deliver software as a service to end users through the cloud, rather than forcing users to install and maintain it locally.


How To Speed Up Your Web App for Better User Experience

A fast, responsive web application increases user engagement, satisfaction, and conversion rates. Studies show that even minor delays can dramatically impact critical metrics. For example, Walmart found that for every 1 second of page load time improvement, they saw up to a 2% increase in conversions. Amazon calculated that every 100ms of latency cost them 1% in sales. Google discovered that reducing web search latency by 400ms increased revenue by 0.6%.


Implementing IT Staff Augmentation: A Guide to Leveraging External Talent

IT technical staff augmentation services bridge the gap between the existing skills of an internal team and the specialised expertise required for specific projects. This model supports businesses in navigating the complexities of rapid technological advancements and market demands.


How AI Consulting Can Help Small Businesses Thrive in Today's Market

Small businesses face numerous challenges in today's market, including inflation, access to credit, rising interest rates, hiring and employee retention, and supply chain disruptions. AI consulting can help small businesses overcome these challenges and thrive by streamlining operations, increasing efficiency, improving customer experience, enhancing decision-making capabilities, and providing a competitive edge.


Common Copywriting Mistakes to Avoid When Doing Onsite SEO

SEO copywriting is a delicate balance of crafting content that resonates with readers while also satisfying the algorithms that power search engines. Unfortunately with the sheer volume of content out there, you need to do more than just write compelling content; you need to make sure it also ticks Google’s boxes too.


Modernising Legacy Systems: When and How to Do It Correctly

Many organisations rely on legacy systems that were built decades ago using older technologies. While these systems served their purpose in the past, keeping them running comes with many drawbacks in today's digital era. Legacy system modernisation provides a solution, but it's a complex undertaking that requires careful planning and execution.


Empowering Web Designers: The Impact and Evolution of Virtual Offices in the Digital Age

In the dynamic world of web design, creativity, collaboration, and efficiency are paramount. With the advent of remote work and the growing trend of distributed teams, virtual offices have emerged as indispensable tools for web designers, revolutionising the way they collaborate, communicate, and create. 


Why Are Best Security Practices Essential for Social Media Marketers?

Social media marketing is important for any company trying to find more customers and promote their business. Not only does it refine your marketing strategy, but it also builds your brand reputation. Unfortunately, marketing teams can fail their brand if they ignore various security risks. Thus, the reputation can go completely downhill, leading the business to complete disaster.


Exploring Outsourced IT Support Strategies

In the ever-evolving landscape of technology, businesses face increasing complexities in managing their IT infrastructure. Outsourcing IT support has emerged as a strategic solution for organisations looking to navigate these challenges effectively while focusing on their core business objectives.


How to Resize a Video for TikTok and Instagram

Want to resize a video for using it on TikTok or IG? Learn what are the proper characteristics for each platform and how you can do it effortlessly.


5 Screen Recorders for Video Tutorials

Are you here to learn how to take a video of your screen? We have 5 good recording software for you to make tutorial videos and share them with ease.


The Key Areas To Focus On For Successful Marketing

Marketing is a vast and varied field, constantly evolving with the times. To navigate this ever-changing landscape, it's crucial for marketers to focus on key areas that can drive success.


Mastering Google AdWords: An Essential Guide For Beginners

Google AdWords, a crucial tool for businesses keen to harness the power of online advertising, can appear daunting for beginners. However, with a structured approach, anyone can access its full potential. This guide seeks to demystify Google AdWords and equip beginners with the necessary skills for effective usage.


5 Ways to Make Your Website More Accessible

Ensuring your website is accessible to all users is not just good ethics, it’s required by law. According to the UK Equality Act 2010, commercial websites must make “reasonable adjustments” to be accessible for disabled users.


What Is E-A-T Optimised Content, and What Is Its Role in SEO?

The profitability and sustainability of your business will function in close connection with the marketing strategy you use. Do you want to achieve organic growth in market share? To attract the attention of your target audience? To enjoy more visibility in the SERPs?


Web Resilience: 3 Strategies Every Developer Should Know

Ensuring that your website is resilient to cyber threats is essential for business operations. Imagine you’ve worked tirelessly on creating an amazing user experience and implementing advanced features just for someone to exploit a security flaw that leads to the company’s demise.


Navigating the Path to Leadership - A Guide to Senior Roles

Embarking on the journey from a mid-level position to a senior leadership role is an exciting yet challenging endeavour. It's a transition that requires more than just a job title change—it demands a shift in mindset, an expansion of skills, and the cultivation of qualities that define effective leadership.


Top 10 Free Video Editing Software in 2024

Do you need a free video maker for your projects? Here are 10 great video editing software you can try to make stunning video content.


8 Linkable Content Ideas That Attract Backlinks

Your site needs a strong backlink profile for successful promotion in search engines. You can collect quality backlinks primarily by using interesting and exciting linkable content. It is a golden rule. However, many Internet project owners rarely follow it.


How to Protect Your Design Projects from Hackers Cybersecurity Tips and Tricks

As a designer, you know that your projects require a lot of time and effort. But did you know that with the increasing importance of cybersecurity, it is crucial to protect your design projects from potential cyber threats?


How Quality Photos Enhance Your Internet Marketing Game

The most crucial element in business development is digital marketing; therefore, it is imperative to invest in improving your digital advertising efforts. High-quality photos are a fundamental component of any successful marketing campaign.


Top 7 Hacks to Ensure SEO-Friendly Website Development

How you design your site determines how it performs in search engines, so remember 7 hacks for an improved web design and SEO success.


Marketing Mastery: Effective Strategies for Promoting Your Print-on-Demand Products

Print on demand (POD) products are a great way to sell custom or personalised products without investing in inventory. It is a good option for businesses that are just starting out because it allows you to test different products and designs without having to make a big upfront investment.


Including a Sustainability Statement on Your Website

Learn about the role of a sustainability statement on websites. See how to use it to showcase your sustainability efforts and improve your brand reputation.


Does Microsoft Still Reign Supreme?

In the ever-growing world of technology, Microsoft remains a household name - but does it still reign supreme? Find out more in this guide.


How to Boost Your Video Production Skills with Stock Video Clips

Lights, camera, action! Video production has become an essential skill in today's digital world. Whether you're a content creator, marketer, or simply an aspiring filmmaker, honing your video production skills is crucial.


Seamless Shift: Up-to-Date Guide to Transitioning into DevOps

Do you work in IT or project management? Are you wondering how to transition to DevOps engineer roles? Keep reading! DevOps is about speed and quality. They shorten the systems development life cycle and provide continuous delivery. DevOps complements Agile software development; several DevOps aspects came from Agile methodology.


Local Citations And SEO: The Connection Explained

The digital landscape is ever-changing, prompting businesses and marketers to constantly seek ways to enhance their online visibility and branding and generate more traffic. Local citations and Search Engine Optimisation (SEO) have become essential tools in this pursuit. This article will delve into their relationship and highlight the importance of understanding this connection for your online growth.


Improve Your SEO with Website Localisation

Thanks to advances in technology, people from all corners of the world can connect and reach global audiences more easily than ever. As businesses expand their ventures beyond borders, one crucial strategy stands out for enhancing online visibility and driving organic traffic: website translation and localisation.


The Future of Web Development: In 2023 and Beyond

The very essence of the internet, from its inception, has always been transformation. Each year brings with it new challenges, breakthroughs, and innovative ways to connect and express. As we find ourselves on the cusp of 2023, the world of web development is shimmering with newfound promise and potential. Among these emerging technologies, Flutter has garnered significant attention, leading to a surge in interest among businesses looking for a reputable Flutter app development company.


How To Add SEO Keywords To Shopify - The Essentials

In the world of e-commerce, having a stunning Shopify store is just the beginning. To truly succeed and stand out in the digital marketplace, it's essential to optimize your store for search engines. One of the most powerful tools in your SEO arsenal is the strategic use of keywords.


How to Start a Business on Amazon in Six Steps

Amazon is the world's largest online retailer, and it offers a great opportunity for entrepreneurs to start their own businesses. With millions of active customers in over 100 countries, Amazon has a vast potential customer base. With its robust platform and tools, Amazon makes it relatively easy for businesses of all sizes to get started.


UK eCommerce Sales Will Fall by 7.8% by 2024: How To Keep Your Sales Up

As economic headwinds continue to impact the world of eCommerce, more businesses are looking to maintain their conversion rates by reapproaching their marketing efforts. Can businesses maintain their sales revenues through creative marketing techniques?


Shifting the Power: How Business Energy Comparison Websites are Empowering Companies

In today's business world, energy consumption plays a crucial role in operational cost management. For companies of all sizes, it is imperative to utilise energy comparison websites that offer access to multiple energy plans and prices.


6 Tips for Optimising Website Videos

Videos are a business’s best friend because they deliver a lot of information in a short space of time, and they’re the most-viewed type of content on the internet because watching is easier than reading.


Types of Link Building to Boost Your SEO Ranking

More than half of all online journeys begin with a search, and SEO drives 1000%+ more traffic than social media. And in the world of search engines, Google rules. You probably already know this if you are a marketer or running your business site. Think of the number of companies that invest in link-building year after year. Why else would they go through all that trouble if it didn't bring results?


5 Best Practices for Managing a Remote Dedicated Development Team

Managing a dedicated team of developers remotely in an increasingly digital world has become the new norm. Many companies are now opting for a dedicated team for hire to save on overhead costs and gain access to a broader talent pool. But how do you ensure your team stays cohesive and productive in a virtual environment? Here are three best practices to help you navigate the waters of remote team management.


Steps, Benefits, and Limitations of Quality Assurance Outsourcing

Quality assurance (QA) plays an irreplaceable role in ensuring the reliability, functionality, and overall quality of software products. As businesses strive to optimise their processes and focus on core competencies, quality assurance outsourcing has emerged as a viable solution.


The MotoPress Blog: Your Ultimate Guide to WordPress Excellence

The advent of digital technology and the surge in internet usage has significantly influenced market dynamics, with the website development sector experiencing an impressive growth spurt. It's worth noting that nearly every second website is built on WordPress, reflecting the prevalence and appeal of this flexible platform. Among the top-notch developers leveraging this platform, MotoPress, a company with a decade-long history, stands out.


Maximizing Efficiency and Minimizing Costs: How Business Energy Suppliers Can Help

In today's rapidly evolving business landscape, companies are constantly seeking ways to optimise their operations and reduce costs. Energy usage is a critical factor for achieving these goals, as it represents a significant portion of business expenses.


Democratising Data: How Analytics as a Service Empowers Businesses of All Sizes

In today's data-driven world, businesses of all sizes are recognising the importance of leveraging data insights to drive growth and make informed decisions.


What is SQL Developer and How to Find the Best One for Your Business

Nothing can work without data from healthcare, e-commerce, banking, education, and government bodies. From the time we know how to read and write, we keep records. Now that we have all this technology, it would be silly not to use it for better data management.


5 Surprising Ways You Can Improve Your Marketing Skills

Marketing in this contemporary world is tough but filled with opportunities. Follow the trend and expand your horizon to become a better marketer.


Website Accessibility Checking: What You Need to Watch For

A website accessibility checker is a tool that assesses the accessibility of your website. It examines the website's code, structure, and content to identify any potential barriers that could prevent people with disabilities from using your website.


7 Tips For Choosing The Right Collaboration Software For Your Team

Team collaboration is important to the success of any business. Besides enhancing good workplace relations, collaboration boosts creativity, improves communication, and ensures tasks are completed more efficiently.


6 Reasons Video Marketing Is Critical for Your New Start-up

Video content will help you reach your target audience, engage and convert leads into customers. It's especially critical for new businesses looking to establish their presence. Learn why video content is vital for your marketing efforts and how to do it right.


10 WordPress Hacks You Didn’t Know About

WordPress is a number one choice for bloggers and businesses alike, all for obvious reasons. For one, it’s free to use – you only have to pay for web hosting. It’s also quite ubiquitous in use: you can build virtually any website with it.


Waking Up to the Power of Video Marketing in the Age of Social Media's Vlogging Boom

The power of video content is growing at an exponential rate. There are many reasons why platforms like TikTok and Instagram have recorded so much success due to their multimedia capabilities.


How to Enhance Your Web Design Skills with UX Certification

As a digital designer, you’re a sought-after skill set that many businesses want to utilize in a digitally dominant market. The more strings you attach to your bow, the better as a UX designer and UX certification is one way to add those strings.


How to design a high-converting website for your target audience?

Unfortunately, low visitor counts and high bounce rates are widespread complaints, especially among small enterprises. Have you ever questioned why your website isn't receiving the required amount of organic traffic?


Championing Accessibility for Your Website: How to Adapt Your Pages for Visually Impaired Users

Statistics suggest that at least 2.2 billion people live with near or distant vision impairment around the world. For website owners, these figures don’t simply signify the importance of creating accessible pages.


How the IoT Is Changing the Way Students Interact the World

IoT systems are now implemented in various industries and individual homes. And with 5G implementation, this process is only going to accelerate. Education is no exception to the trend. The learning experience is already changing, and the progress will only boost.


How to help reduce the threat of a successful cyber-attack

As a business owner, being conscientious about the danger of a cyberattack is important to how you invest in and run any of the systems within your business. It is critical that you are aware of the risks you make with every purchase. However, these risks are not always clear and are not always marketed with the products you are buying.


How to Avoid Getting Scammed as a Student Business

Starting a new business can be a challenge, even for the most experienced specialists. It requires extensive market research, loans, and other things before you launch your product or close the first deal. Sometimes, all it takes is luck to make it in the world. When you are a student, you already have a lot on your plate, but it shouldn’t hold you back from kickstarting a project of your dreams.


The Difference Payment Methods Used In E-Commerce

The smoothness of transactions is one of the most prominent things that determine the success of an e-commerce store. Getting payments to work on a website or app depends on several things, but one of the most important is that your customer's preferred payment methods are available.


Best Marketing Strategies for Businesses with Multiple-Locations

Marketing is an essential aspect of every business. It is essential for businesses that have multiple locations. Multi-location businesses, like franchises, require a distinct method of marketing that focuses on customers in diverse geographic regions. In the article below, we'll examine the best strategies for marketing for companies with several locations, such as local SEO, social media marketing, influencer marketing, email marketing, etc


The ultimate guide to building your brand

Welcome to the ultimate guide to building your brand! If you're looking for valuable information on how to craft and promote a successful brand, you've come to the right place. This guide will provide an in-depth look at what it takes to create a profitable and recognisable brand.


How To Integrate Your Website With Point of Sales (POS)

Learn how to improve your business operations by integrating your Point of Sales (POS) system with your website. Click here now!


How to Build a Thriving Retail Website for an International Customer Base

The beauty of a truly global world is that you can cater to a far broader pool of prospective customers. To really make the most of this 8 billion-strong market opportunity, it’s essential that you have an appropriately optimised website.


5 Reasons Why Setting Up an eCommerce Store Doesn’t Have to Break the Bank

The challenge of creating an eCommerce website online shouldn’t feel unsurmountable for businesses, and there are plenty of ways to appeal to customers without having to pay out significant sums of money to developers and marketing professionals along the way.


How to resize video clips in Premiere Pro | Change Video Clip Size in Premiere Pro

In this video tutorial will show you how to resize video clips in Premiere Pro 2022.


How Freelancers Can Leverage the Power of First-Party Data

Freelancers in the digital marketing industry primarily rely on consumers’ personal data. Nonetheless, as privacy laws reshape how media is bought and sold, the digital advertising industry should reset and rebuild.


Beginners Guide to PHP programming-language

PHP (Hypertext Preprocessor) is a popular general-purpose scripting language that is especially suited for web development. It was originally created by Rasmus Lerdorf in 1994 and has since evolved into a powerful and flexible language.


Beginners Guide to WordPress 2023

WordPress is a content management system (CMS) based on PHP and MySQL that is commonly used for building websites. It was first released in 2003, and it has since become one of the most popular CMS platforms on the internet. WordPress is known for its ease of use and flexibility, as it can be used to create a wide variety of websites, from simple blogs to complex e-commerce sites.


Beginners Guide to WooCommerce 2023

WooCommerce is a free and open-source e-commerce plugin for WordPress. It was developed by WooThemes, a company that specialises in WordPress themes and plugins for e-commerce. WooCommerce allows users to easily create and manage an online store in WordPress and sell products and services through their website.


How to Nail your Elevator Pitch (And Get More Clients)

While it may seem like a simple question, there often is not a simple answer. So you start a business and you have products or services that you sell, customers you serve, industries you work in and the problems you solve. That’s just the basics. You can add to that answer by talking about where you’re located, how many employees you employ when you were founded and your role.


What are the steps for installing WordPress

It's important to note that the specific steps for installing WordPress may vary depending on your hosting provider and the environment you are using. If you are having difficulty with the installation process, you may want to consult the documentation provided by your hosting provider or consult a web developer for assistance.


Beginners Guide to Yoast SEO 2023

Yoast SEO is a WordPress plugin that helps users optimise their websites for search engines. It was developed by Yoast, a company that specialises in WordPress plugins and services for SEO and online marketing.


How to Increase Your Reach on Instagram using SEO

Just like you use SEO to increase the reach and traffic to your blogs and websites. Similarly, if you want to expand your reach on Instagram, use Instagram SEO and see the results.


5 Social Media Best Practices For Small Businesses

Creating a solid social media presence for your small business isn't just about posting content. It's also about using the right hashtags, creating visuals that are appealing to your audience, and scheduling content ahead of time.


30 essential tips for improving your web design in 2022

How to improve my business website? - This is probably one of the most frequent questions I am asked by my web development clients. It is not a simple question to answer as every client website project is different, but there are some common aspects of web design which all business can take advantage of.


Email Hosting: Can It Transform Your Outreach Strategy?

Did you know that 99% of email users check their inboxes at least once a day? While emailing may be one of the oldest forms of communication, it certainly still packs a punch in the marketing world.


How To Set Up A VoIP Phone Line For Your Business

In today’s digital world, the traditional landline is quickly becoming outdated. Instead, Voice over Internet Protocol (VoIP) phones are becoming increasingly popular, particularly within businesses.


The Future Of Ecommerce Web Design

The United Kingdom (UK) boasts the most advanced eCommerce market across Europe, with an estimated 60 million users in 2022, representing 86% of the country's population. The situation in other countries across the globe isn't much different.


How To Start An E-commerce Business This Year

The e-commerce market is huge right now, and it is expected to keep growing at an impressive rate. In fact, it is estimated that the global e-commerce market will be worth $5.55 trillion by the end of 2022.


How to Create a Money-making Directory Website on WordPress

Starting your website directory can be daunting, but with the right tools and guidance, it can be an easy and fun process that bears fruit for years to come. Curious about how to start one for yourself? You've come to the right place.


Photography Website Design Tips To Use In 2022

To succeed in photography does not require being a web design shark. Although neglecting the web design aspects won’t influence the pictures’ quality, it may considerably affect the overall photography website design layout.


Why is WordPress the perfect solution for your small business?

WordPress is a common yet unique website development platform that provides everything that is needed to develop a website. It is very much secure, safe and flexible, and user-friendly. It can be used to build SEO-friendly websites that rank better in Google searches.


10 Best Ways to Improve Your Website's Security

You know very well that taking care of your website from any external threats is important. Nevertheless, these external threats are consistent and need to be continuously monitored so that you ensure the maximum level of security for your website.


5 Tips for Managing Remote Teams

Remote work is a reality for many businesses that want to give their employees the flexibility to work how they work best. Many businesses are just now making the switch, which makes managing remote teams something they have not done before.


How To Make It and Inspirational Examples

Business presentations have long become a familiar form of interaction between a company or a brand with customers, as well as investors. This material allows you to inform, educate, convince, and even strengthen authority and trust — you simply cannot do without a presentation.


How to remove background from images using AI Background Remover

In this video tutorial, I will show you how to remove background from images using the Icon8 AI Background Remover tool.


How to Install WordPress Locally - Windows, macOS, Linux

It can be useful to install WordPress on your computer if you are new to WordPress or even an experienced WordPress Web Designer. Normally you would purchase a domain name and a web hosting account to set up WordPress, but both of these elements cost money. Setting up WordPress locally is cost-effective as you are not paying for any third-party services. I often install a WordPress website on my local computer where I can experiment with new plugins, themes or custom web development. WordPress thankfully can be installed on your local computer using a few simple steps.


Startup 101: 7 Tips For Choosing An SEO-Friendly Domain Name

Building a startup company can be challenging, especially with the tough competition you have to deal with. Apart from ensuring that you start a type of business that’ll get you plenty of audiences, you also need to ensure that your business name is easily recognisable for everyone to easily find you on the web easily, for instance. That said, when you pick a business name, you also need to consider the ideal domain name.







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