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02-12-2023
BackYour site needs a strong backlink profile for successful promotion in search engines. One effective way to achieve this is by leveraging professional link building services that can help you strategise and execute an effective backlink acquisition plan.
Collecting quality backlinks is primarily achieved by using interesting and exciting linkable content—a golden rule often overlooked by many Internet project owners.
High-quality content significantly increases the chances of obtaining backlinks.
But what types of content work best?
Let's dive in and consider the top 8 formats that really work.
According to HubSpot, infographics are shared and linked to 3x more than any other type of content on social media, which can translate to more backlinks. They indeed catch the eye more effectively than heavy text. You can break down complex data or concepts into understandable visuals using them.
Infographics are great for:
Don't think that any hastily created visualisation will work. Effective infographics involve good design, precise data presentation, and strategic distribution. Be sure to follow these principles.
And here, you have short instructions on how to make persuasive, engaging infographics.
Creating a good infographic is about more than just design. It's about telling a story or presenting information in an easily digestible and visually engaging way. Use the right tools that are convenient for you. You should create great-looking infographics that effectively communicate your message to your target audience.
You know that detailed tutorials and guides tend to attract backlinks as they are often used as reference material by other content creators. For the reason of their informative and practical nature, they work in a very effective way.
You can use How-To guides and tutorials for achieving multiple goals.
Let's look at a few examples:
In fact, creating detailed guides requires a lot of effort and time that you may not have. It is clear that you are busy. You have a lot on your plate related to your online project development. But who said you have to write the articles by yourself? Entrust this matter to professionals. There are many online copywriting services where you can order any type of content with a quality guarantee.
Articles based on original research are more likely to acquire backlinks than standard posts. Such content can generate backlinks from news sites, educational institutions, and industry blogs.
How can original research help you in getting backlinks?
Your research should be well-conducted and credible. Explain your findings in an understandable format. You can use visuals like charts and graphs for this purpose. Share your research across your networks through social media, email newsletters, and distribution of press releases.
Case studies demonstrate tangible results or transformations, making them compelling proof of effectiveness that others in the industry may want to reference. They offer an in-depth look at processes or outcomes. You can create case studies on any topic that works best for your website. Let's consider a few examples.
By highlighting successful implementations, case studies build credibility and trust, encouraging other sites to cite your work as a reliable source. Create engaging, informative, and well-distributed material. It can significantly increase your chances of earning quality backlinks.
BuzzSumo's analysis of over one million articles indicated that list posts receive more backlinks than other types of content, mainly when they include numbers in the title.
Listicles are easy for readers to scan and digest, increasing their appeal and shareability. Due to their engaging and often entertaining nature, they are frequently shared on social media and other platforms, which can lead to organic backlinks. Both listicles and compilations can be tailored to specific niches or interests, making them relevant and valuable to websites focusing on those areas.
Imagine you have a website to promote your software development services. You can create and post "Ultimate List of Free Courses Online for Web Developers". Such a compilation is a valuable resource that can attract backlinks from educational sites, tech blogs, and forums for web developers.
Let's consider the situation. You are interested in digital marketing, or you work in this field. You are constantly looking for new, valuable information. Would you be interested in reading a conversation with an experienced expert with hundreds of successful cases in his portfolio and sharing his secrets? Of course, such material would be beneficial for your professional development.
So, you can provide such value to your website visitors. Invite a marketing guru, record an interview, and distribute the content in text format. It would attract backlinks from marketing blogs, business schools, and entrepreneurs' forums.
Problem-solving content is highly effective when it comes to obtaining backlinks. You have probably used this type of article for yourself at least once.
"How to Fix Common Plumbing Issues at Home", "Beginner's Guide to Investing in the Stock Market", "Solving Common Tech Issues with Your Smartphone" - these types of articles will always be popular because people are constantly faced with various problems that need solutions.
Best practices for creating linkable problem-solving articles:
Problem-solving content often remains relevant over time, continually attracting backlinks long after it's published. When you provide practical solutions, your website is seen as an authoritative and trustworthy source in your niche, encouraging other sites to cite your content.
Quizzes, polls, or interactive infographics can lead to higher engagement rates, resulting in more backlinks.
What kinds of interactive content can you create?
Due to its engaging nature, interactive content has a higher potential to go viral. Viral content naturally attracts a lot of backlinks from various sources. It often offers a personalised experience (like results from a quiz), which can be highly shareable.
You can use different types of linkable content and track their performance or focus on just one. The peculiarity of the above formats is that they are suitable for any niche and any business.
No matter what you choose, remember that quality, linkable content must meet specific requirements:
Creating content with these elements in mind will make it valuable to your audience and appealing as a resource for other websites, thereby increasing its potential to accumulate backlinks. Quality, relevance, and engagement are key to making your content link-worthy.
Article by Pankaj Shah: DCP Ilford Web Design
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