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26-06-2023
BackMore than half of all online journeys begin with a search, and SEO drives 1000%+ more traffic than social media. And in the world of search engines, Google rules. You probably already know this if you are a marketer or running your business site. Think of the number of companies that invest in link-building year after year. Why else would they go through all that trouble if it didn't bring results?
Anyone with access to SEO software can confirm that the top-ranking sites on Google have more backlinks than the rest. But this is more nuanced than acquiring links from as many domains as possible. In fact, taking such a careless approach is a surefire way to get blacklisted. There are several types of link-building strategies you can put in place, instead, to boost your rankings more effortlessly. This article will explore a few of those.
There are several types of links in SEO, but they can all be grouped as inbound, outbound, or internal. The inbound links are those that come to your webpage from other websites. Some people like to call this backlink. It also has a reputation for being the most challenging aspect of SEO. So most companies prefer to outsource it to a blog advertising network specialising in search engine optimisation tactics.
If you have ever written a blog post and then attached a link to another website, then you have used an outbound link. Most top-ranking sites have between 56 to 171 outbound links on average. Internal links, on the other hand, are those that connect to other pages on your website. They are vital for your site architecture as they help search engine crawlers properly understand and index your content. 82% of site owners fail to recognise and utilise internal linking opportunities adequately.
How do you carry out all these different link-building types? This aspect of SEO can be rather tricky, so there is no universal answer to this question. However, here are some ways to improve your links portfolio.
Here are some more tips on using the latest link-building techniques.
All the link-building methods mentioned have their benefits and can boost your SEO rankings. The best approach is to utilise all of them rather than focusing solely on just one type of link. Since quality is crucial for Google search rankings, the tips here can help you increase organic traffic and click-through rate.
Article by Pankaj Shah: DCP London Web Designers
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07-01-2020
21 SEO Tips for ranking blog posts in Google search results
Creating blog posts that rank well on Google Search can be tricky if you have limited content writing and SEO knowledge, let alone web development. Personally, I write all my blog posts in a text editor before evening thinking about publishing on my website. By using a text editor I can quickly find and fix spelling/grammar errors. I can also structure the blog post quicker and even use voice to text to speed up the process.
26-03-2024
Navigating the Post-Helpful Content Update: Strategies for Vetting Quality Backlinks in 2024
With the Helpful Content Update rolling out in March, the SEO game has changed. This update makes one thing clear: quality content is king. This is a concept that Google has hung its hat on for years and it couldn’t be more relevant than in 2024. For those looking to stand out in the SEO space, it's crucial to grasp what this means with respect to your backlinking strategy.
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