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26-06-2023
BackMore than half of all online journeys begin with a search, and SEO drives 1000%+ more traffic than social media. And in the world of search engines, Google rules. You probably already know this if you are a marketer or running your business site. Think of the number of companies that invest in link-building year after year. Why else would they go through all that trouble if it didn't bring results?
Anyone with access to SEO software can confirm that the top-ranking sites on Google have more backlinks than the rest. But this is more nuanced than acquiring links from as many domains as possible. In fact, taking such a careless approach is a surefire way to get blacklisted. There are several types of link-building strategies you can put in place, instead, to boost your rankings more effortlessly. This article will explore a few of those.
There are several types of links in SEO, but they can all be grouped as inbound, outbound, or internal. The inbound links are those that come to your webpage from other websites. Some people like to call this backlink. It also has a reputation for being the most challenging aspect of SEO. So most companies prefer to outsource it to a blog advertising network specialising in search engine optimisation tactics.
If you have ever written a blog post and then attached a link to another website, then you have used an outbound link. Most top-ranking sites have between 56 to 171 outbound links on average. Internal links, on the other hand, are those that connect to other pages on your website. They are vital for your site architecture as they help search engine crawlers properly understand and index your content. 82% of site owners fail to recognise and utilise internal linking opportunities adequately.
How do you carry out all these different link-building types? This aspect of SEO can be rather tricky, so there is no universal answer to this question. However, here are some ways to improve your links portfolio.
Here are some more tips on using the latest link-building techniques.
All the link-building methods mentioned have their benefits and can boost your SEO rankings. The best approach is to utilise all of them rather than focusing solely on just one type of link. Since quality is crucial for Google search rankings, the tips here can help you increase organic traffic and click-through rate.
Article by Pankaj Shah: DCP London Web Designers
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25-05-2021
What Is Broken Link Building?
Link building is an integral part of SEO. To do it effectively, you'll need to post content on high-quality websites and link back to your site. Google will be able to tell that your business is reputable, as you've got links to websites with a high Domain Authority (DA), increasing your search engine ranking as a result. Although there are plenty of ways to build links, today, we will talk about broken link building. But first, let’s have a deeper understanding of what broken links are.
11-05-2021
9 Actionable Local SEO Tips and Tricks For Business Owners
We find ourselves in the new, globalised marketplace. The marketing strategies have changed in just a couple of decades. The most notable cause of this shift is the advent of the Internet. Learn from these local SEO tips and tricks For business owners and give your online presence a boost.
01-05-2022
How to get backlinks - guide for beginners
Do you want to get your website noticed by search engines? Do you want visitors to explore your content and keep coming back? If yes, you need more backlinks. But, how do you get backlinks? The answer might seem like a no-brainer, but many new website owners make this mistake. They think that getting backlinks is something that needs to be done by buying links or using a link builder. But, that’s not true.
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