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21-03-2024
BackA fast, responsive web application increases user engagement, satisfaction, and conversion rates. Studies show that even minor delays can dramatically impact critical metrics. For example, Walmart found that for every 1 second of page load time improvement, they saw up to a 2% increase in conversions. Amazon calculated that every 100ms of latency cost them 1% in sales. Google discovered that reducing web search latency by 400ms increased revenue by 0.6%.
The data is precise - speed matters. Users expect a seamless, instant experience, especially on mobile. A sluggish interface frustrates users, hurts productivity, and damages brand perception. Over half of the users will abandon a site if it takes more than 3 seconds to load.
Leveraging web app development services to optimise your web app's performance can provide a smooth, responsive user experience. This helps you engage and retain users, boost key metrics like conversions and sales, and build loyalty to your brand.
This guide will cover key strategies and techniques to speed up your web application and achieve lightning-fast performance that delights your users.
To improve your web app's performance, you first need to measure it. There are several tools and metrics you can use:
Measuring these metrics helps you benchmark your web app's current performance. Tracking them over time lets you quantify improvements from optimisation work.
Images can significantly slow down page load times if not optimised properly. Here are some critical techniques for optimising images:
Properly optimising images improves page speed metrics like Largest Contentful Paint and Time To First Byte. However, optimisation should focus on perceived performance, not just metrics. Well-optimised images can significantly improve the overall user experience.
Minification is the practice of removing unnecessary characters from code without changing its functionality. This includes white space characters, new lines, comments, and other unneeded code. Minifying HTML, CSS, and JavaScript files can significantly reduce their file size and page load times.
Minification removes whitespace, comments, and optional tags for HTML. HTML minifiers are built into most build tools and CSS/JS optimisers. For example, HTMLMinifier works well.
CSS files can be minified by removing whitespace, comments, and unused CSS selectors. Popular CSS minifiers include CSSNano and CleanCSS.
JavaScript files can be minified by removing whitespace, comments, and unnecessary code like unused variables and functions. UglifyJS, Terser, and Google Closure Compiler are excellent JavaScript minifiers.
The benefits of minification include:
The minified code is optimised for machines, not humans, so keeping original uncompressed versions for development and debugging purposes is essential. Version control systems help manage both minified and unminified files.
Minification is a crucial optimisation and integrates nicely into most build processes. Enabling minification takes just a few minutes but improves performance across the whole site.
Caching is one of the most effective ways to improve web app performance. It involves storing assets and data locally to be accessed quickly without requiring additional network requests. There are two main caching techniques to implement:
Browser Caching
Browser caching allows assets like images, CSS, JavaScript, and HTML pages to be stored locally on the user's browser. Then, when the user revisits your site, the browser can load cached assets from the local disk rather than having to re-download them from the server.
You can optimise caching with cache control headers like Cache-Control and Expires. This tells the browser how long to cache resources before requesting them from the server again. Setting longer cache times means fewer requests but can lead to stale, outdated assets if you're not careful.
CDNs
A content delivery network (CDN) is a network of distributed servers that caches assets geographically closer to users. When a user requests a resource, it's served from the nearest CDN server rather than the origin server. This provides faster load times globally.
CDNs work great for static assets. By distributing assets closer to users, network requests are faster. CDNs can also optimise caching headers for you. Be aware that dynamic content can't be cached or distributed through a CDN.
With both browser caching and CDNs, aim to cache assets for as long as possible without impacting the freshness of content. This reduces server and network strain substantially.
Progressive enhancement is an approach to web development that aims to provide a baseline experience for all users while layering on enhanced experiences for capable browsers. The goal is to build web apps that are robust, fault-tolerant, and accessible to the broadest range of users possible.
The core principles of progressive enhancement include:
By following these principles, you can ensure your web app works across the broadest range of devices and browsers while providing an optimal experience when possible. Users on older or limited devices will get core functionality, avoiding frustration. At the same time, users of modern browsers will enjoy an enhanced experience and take advantage of the latest capabilities.
Monitoring and improving your web app's performance is crucial for maintaining a fast user experience. Here are some tips:
The key is to make performance optimisation an ongoing process, not a one-time fix. Continually monitor, debug, and improve to provide the best possible experience.
Article by Pankaj Shah: DCP Web Designers London
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29-08-2019
27 ways to identify why visitors are leaving your business website
When you check your analytics can you see a very high bounce rate? High bounce rates are normally a signal telling you that there is something wrong on your website! It is not always the content of your website, sometimes you can have a fantastic website with great content but if the website is built poorly then you can expect a higher than usual bounce rate.
17-08-2022
How to Install WordPress Locally - Windows, macOS, Linux
It can be useful to install WordPress on your computer if you are new to WordPress or even an experienced WordPress Web Designer. Normally you would purchase a domain name and a web hosting account to set up WordPress, but both of these elements cost money. Setting up WordPress locally is cost-effective as you are not paying for any third-party services. I often install a WordPress website on my local computer where I can experiment with new plugins, themes or custom web development. WordPress thankfully can be installed on your local computer using a few simple steps.
18-09-2021
How to resize Google Chrome for different screen resolutions
In this video tutorial, I will show you how to resize Google Chrome for different screen resolutions. When building a new website it is important to test the responsive elements of your website page for different screen resolutions. You can manually resize a web browser screen, but this is not the most accurate method.
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