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13-11-2023
BackYou can't ignore the connection between web design and SEO when discussing digital marketing. In fact, you have to keep your website at the very centre of your digital marketing campaign.
It's vital because you have complete control over your website and can always make changes to ensure you continue getting traffic from various sources. Among the most essential traffic sources is organic search.
Unfortunately, some people just don't understand the need to implement those design strategies, while others have a hard time embedding SEO in website design.
The use of a robust SEO tool will surely come in handy in this case.
That is because you can run a site audit or use other tracking features to ensure your site is doing well in search engines. But those tools can sometimes be costly, so trying SEO software alternatives is better than not using a tool at all.
Okay, so even if you decide to use an SEO software alternative for SEO-friendly website development, you need to know what factors matter the most.
Here's a quick look at some critical SEO hacks and how they make a difference to your website and your business as a whole.
Now, let's delve into more detail to help you use those hacks to your advantage:
You just can't ignore mobile devices when you want to use SEO for web design.
In Mobile-First Design, priority is given to building websites that run best on small screens of mobile devices.
Why is it important for SEO?
A large majority of users now rely on mobile devices to access the internet.
And mobile-first design can make users stay on the page longer, explore different features, and return for more.
You can design your website for fast loading on mobile by:
Site speed is one important ranking factor for your site.
A faster site leads to a higher conversion rate and a reduced bounce rate. Users are not only more likely to engage with the site for longer but also ascribe credibility to its content.
Strategies for Improving Website Speed
There are just three metrics to consider when improving website speed,
PageSpeed Insights, WebPage Test, or Google Lighthouse can determine a website’s current state and offer fixes to improve speed and performance.
Responsive Web Design aims to create websites that run well on any device regardless of screen size.
Responsive websites come with instructions on scaling and adjusting their viewport and layout to optimise the features of the gadgets they are accessed from.
The advantage of SEO lies in the higher quality of the user’s engagement. Put simply, the better the user experience, the higher the conversion rate.
Here are some hacks to create a responsive website:
Users tend to link their experience of a site with how long images take to appear. Almost 40% of visitors will leave rather than wait. Correctly optimised images are compressed with no loss of quality, reducing the image load time.
Unlike the large regular image files, optimised visuals don't need colossal storage or slow the site.
Hacks for Optimising Images for SEO
Optimised images tend to rank higher in search engine results. There are several ways to optimise images and boost SEO:
URLs are more than internet addresses. As well as describing a website to potential users, they improve a site's visibility by explaining it to the search engines.
Here are some of the best hacks for creating SEO-friendly URLs:
Schema markup is structured data in the form of code. It takes a standardized format to tell any search engine about any website.
Successful schema markup makes a site more visible to search engines. It can take many forms, including business hours, contact, and location details.
It also increases the usefulness of the previews since these rich results offer more detailed descriptions. All of which add to the customized experience of the user.
Implementing Schema Markup in Your Web Design
There are many kinds of schema, but they only represent the most common things people search for.
Not all are supported by Google. The most common are LocalBusiness/Organization, Product and Breadcrumbs, and FAQs.
Here's how to embed it on your WordPress website:
Content and design are inexorably linked.
Together, they create the user experience with the potential to build trust in the expertise of the website and its domain authority, which boosts SEO.
Hacks for creating SEO-optimised content:
You can't make your online business work without paying attention to an SEO-friendly web design. To achieve that, you can use various hacks, including mobile-first design, schema markup, better URLs, and quality content. But, once you've applied these, be sure to track your progress by investing in a well-rounded SEO tool, as you can make changes only when you know how your strategies work in the first place.
Article by Pankaj Shah: DCP Website Design
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03-05-2020
The Hidden Power of Long Tail SEO
Long-tail SEO is the use of longer, more detailed keyword phrases in URLs. These keywords are more specific than shorter core terms, consisting of three or more words. Whilst long-tail keywords are less common, they are more valuable to businesses; they tend to generate higher quality leads, with higher rates of conversion to sales.
10-06-2021
How to install SEO Quake Chrome plugin for website SEO optimisation
In this video tutorial, I will show you how to install the SEO Quake Chrome plugin for website SEO optimisation. SEO Quake is a free Google Chrome Plugin that allows you to complete some key SEO tasks for on-page search engine optimisation.
12-06-2021
How to install Keyword Surfer Chrome Plugin for SEO keyword research
In this video tutorial, I will show you how to install Keyword Surfer Chrome Plugin for SEO keyword research. Keyword surfer is a free Google Chrome extension that gives you keyword metrics directly in Google Chome search results. If you want to optimise your website for search engine rankings, then it makes sense that you first do proper keyword research to make sure you are optimising your website for relevant keywords.
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