Search Engine Optimisation, more commonly known as SEO is a critical part of digital marketing tactics. Right from the smallest companies to the MNCs, all companies depend majorly on SEO for online marketing and sales.
A research conducted by BrightEdge brought to light that organic search is a game changer for web traffic. It generates a good portion of the revenue. It is never too late to start with SEO, the right time is now. You can tap into unharvested resources and grow your company.
ONLINE EXPERIENCE STARS WITH SEARCH:
Most people rely on the internet to find products and services. Your company can grow visibly by just having online presence. In order for your website to be found by more than 3 billion people who rely on the internet, you will have to use SEO words to get found on top of the page. Tip: 75% users will not go beyond page one of the search results.
SEO also decides how your website is ranked among other similar businesses. Showing online presence especially on social media platforms will boost your audience and viewership.
Not only does online marketing boost sales, other traditional and conventional methods are effective too. But, the advertising costs are quite high. This could require you to make a larger investment without knowing the outcome. Hence, the online platform is a better option. You get instant result, more site hits and without investing much in the endeavor.
Also, the results are measurable and tangible. You can monitor the results and take the necessary decisions. In order to maximise SEO, considerable efforts have to be put into research to know about competitors and their websites. Based on the findings, you can create the right content for the target audience.
Analytical tools help to track and measure visitors and the time they have spent on your website.
HIGH TRAFFIC + HIGH CONVERSION RATE:
Once there is website traffic, you will have visitors who then turn into potential customers, who then become loyal customers, who will avail products and services from you. It is important to view your site as a customer. Know their intent well so that you can cater to their needs and make an effective marketing campaign.
NORM IN THE COMPETITION:
Regardless of your hierarchy, companies around you are preparing and implementing their own SEO campaigns. To keep up with the pack, SEO online presence is a must. A delay in even a few months could threaten to leave you behind.
You can reach the most remote corners of the world in just a few clicks. Commerce is a global issue and services can be availed from any part of the world.
CATERS TO THE MOBILE MARKET:
Every other person has a smart phone these days. They are just a few swipes away from reaching your website, and thus your company. People would prefer getting you know about you and your company from the comfort of their home rather than having to visit you. It is easy for your customers to share your website and other details as recommendations from their phone.
As a marketer, you have to understand the growing needs of the market. You should use SEO as a marketing tactic to propel your business. There are frequent updates and all you have to do is keep it up to date!
Better late than never. Consider the above options and do what it takes to keep your company and website in the top ranks.
Take a look at the infographic below by Harris Myers for some more useful website SEO tips:
(Click to enlarge infographic)
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