Having your website is great but it isn’t easy to maintain from an SEO perspective. In the ever-changing world today, the way we search for knowledge is changing. It is, thus essential to keep your website up-to-date. But, how can we do this? Well, a simple solution is to conduct a basic SEO audit at least twice a year.
SEO stands for search engine optimisation. To understand it better, let us first find out what exactly is an SEO audit? It is a process to evaluate the effectiveness of your on-site search engine optimisation implementation. It is necessary to do an SEO audit as it helps you to understand how to improve the visibility of your website. the goal is to get more qualified traffic to your website and convert visitors into potential customers.
An SEO audit can either be done by oneself using a guide or can be done by hiring a professional. There is a checklist of things that needs to be completed when performing a basic SEO audit. This checklist is spread across six different factors which we will discuss in the text below.
Now if the page title is something like "How to do bookkeeping for a small business" then you will fully understand what to expect when you visit this page.
After reading the above information, I am sure it is evident that we don’t always need professionals to handle our work. If we become a little more vigilant and pay attention to the content we create, we can achieve better search engine results.
Take a look at the infographic below created by Captaim for some more useful tips.
(Click to enlarge infographic)
Article created by: DCP Web Designs London
12 SEO trends that you really need to know!
SEO is constantly changing when it comes to the search browsers of the internet. For your own sake and your company, you need to make sure you keep up to date with the new trends. Here you will find 12 SEO trends that will help you stay on top of your game and keep producing you will new results.
Top tips for SEO keyword phrase research
Understanding how your customers find you on search engines is one of the most important factors for SEO keyword research. There is no point in optimising your website for keyword phrases that generate very little traffic unless your product or service is very targeted.
Search Engine Optimisation - SEO Guide 2015
Search engine optimisation is key if you want your content to be seen, and it’s a far superior way of getting clicks than paying to be on the first page of a Google search. Website structure, page optimisation, and link building all form part of SEO. Although it’s a pretty complex system overall, it can be fairly simple to learn the basics. Otherwise, employ a professional to do it for you.
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