The search engines ranking algorithm keeps changing with time. In order, to keep up with the changes new techniques of SEO need to be developed. For example, 2016 saw more mobile searches than desktop ones. Hence, making websites mobile friendly became more important than ever before. Voice searches and local searches are also gaining more prominence. Looking at the ongoing trends in the way people search the internet, here are some of the SEO techniques that are gaining relevance in 2017.
More and more people are using their mobiles for internet searches. If the website page does not fit according to the mobile device then people would lose interest in reading that page. Designing the website so that it would fit in any device like mobiles or tablet, would not only enhance the users experience, it would result in more clicks and better ranking.
The next most prominent trend is voice searches. Google has reported a seven times increase in voice searches since 2010. People prefer voice searches over text searches as it gives them flexibility to perform internet searches while they are busy driving or doing some other work. With the voice searches becoming more and more accurate, it is predicted that once they reach 99% accuracy more and more people will start using them. New SEO techniques would be needed to use it to advantage. Voice searches being more descriptive and local, new ways would be needed to make your site visible for such searches.
Using Long tail keywords
Long tail keywords help target niche customers. Though it might not help direct large amount of traffic to your site, it would direct quality traffic. People use long words in their searches when they are near their purchase. By optimising your site to use these words, you get such customers directed to your site which could lead to a potential sale. Voice searches also include descriptive keywords, hence optimising the site for long keywords help it to optimize for voice searches too.
Social media marketing
Having a strong and positive presence on social sites; like Facebook, twitter help in increasing the website’s rank. The more your content is shared across social media platforms and the more likes and shares your content gets; the more it would be recognised by search engines. Such shares provide credibility to the content and help with the ranking.
Switching to https certification
Google has already declared that chrome would start marking non-https sites as unsafe. This has been done to safeguard the interests of the user. Getting an https certification for your site would not only make users feel secure in browsing it, it would help in protecting the site from malware. This will all contribute towards increasing your site’s rank.
Enhance user experience
Websites should be designed in such a way that user finds it easier to navigate them. The loading time of the website should also be quick otherwise the user would switch to another website.
Do not post duplicate or low quality content. This would have a negative impact on your site’s image in the long term. The content should be of high quality, relevant and answer user’s needs.
The backlinks should be quality links. It would not help getting a back link from a shoe selling website if your website sells books.
Incorporating techniques while keeping in mind the changing trends would help your site achieve better ranks.
Take a look at the infographic by Branex for some more great SEO tips.
(Click to enlarge infographic)
Article created by: DCP Web Designers in London
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