Technology, social media, and digital branding have already changed the world we live in so much. And it looks set to change even more. Digital trends are just that - trends; fluid, ever-changing trends. It seems that whatever new technology or way of doing things is introduced, it will continue to be changed and improved upon.
Our concept of privacy is changing rapidly; whereas 10 years ago, we wanted - took for granted, in fact - anonymity, now all we really expect is that our credit card details are safe. And with so much online credit card fraud going on, even that often seems a big ask! As our personal information becomes more and more part of the public domain, so better, more efficient technology must be developed in order to protect it. And, perhaps most notably, our attitudes are adapting too.
Social media is perhaps one of the most important changing trends. It has become more and more mainstream, to the point of becoming a way of life. The existence, and accessibility, of social networks such as Twitter, Facebook and LinkedIn, means that we are constantly connected to hundreds, thousands, or potentially millions, of people around the world. And what does this mean for your business? It means that while consumers can easily spread the word about how great your product or service is, they can also cause you maximum embarrassment when you get things wrong. This isn't always just a case of leaving you a little red-faced; social media’s tendency to send things viral can be seriously bad for your brand.
But it's not all bad news! New trends mean that it's now faster to pay for products and services than ever before, as well as being easier and more flexible. It doesn't seem too long ago that cheques were out and chip-and-PIN was in. Now, we can hand over our money at the swipe of a card or the touch of an iPhone, no keypad required.
More and more is changing in the world of digital branding and those running a business need to keep up. To see what's going to be new in 2015, take a look at the infographic below created by business2community.
(Click to enlarge infographic)
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