Pankaj Shah

I hope you enjoy reading our blog posts. If you want DCP to build you an awesome website, click here.

14 Amazing marketing techniques to help grow your business

14-03-2017

Back

Do you want to improve your online and offline marketing?

If you are a small business then you probably have a limited budget for your marketing.

There is a wide range of marketing techniques that can help grow your business. The techniques that you choose may depend on the type of business you run.

For online, you may choose to invest some of your marketing budgets into SEO (search engine optimisation) which can help you climb the rankings for popular search engines such as Google or Yahoo.

SEO should be a long-term strategy and should be used alongside other marketing techniques such as PPC (pay per click), e-mail marketing and content marketing.

This article is a good example of content marketing as I have posted this article on various social networks such as Facebook, Twitter and LinkedIn.

The goal of content marketing is to drive traffic to your website which may not always be paying customers but increasing your traffic is a good signal for search engines and can help increase your business SEO Rankings.

Social Media should play an important part in your overall marketing strategies. In most cases social media websites are free to use but posting content as a sales pitch will not normally work, so the best idea is to share informative content to help drive traffic to your website, or even set up a competition to help generate more followers.

If you can drive the traffic to your website and then get those visitors to subscribe to your newsletter, you then have an effective way to remarket your business services on a monthly or even weekly basis.

Why not sign up for Mail-Chimp which allows you to send newsletters for up to 2000 subscribers for free!

You may also invest some of your marketing budgets into off-line marketing.

This may involve creating printed marketing content that you can distribute via post or when you attend networking or business events.

You may also choose to invest some of your marketing budgets into tradeshows, you do not need to necessarily set up a stall at the trade event, you can take advantage of their tradeshow magazine distribution, and advertise your business to potential customers, just make sure your advertising is eye-catching and you offer great deals.

There are many other methods of off-line marketing but in general, at DCP we tend to use online marketing as we find it more cost-effective. For example, we like to use YouTube to share our knowledge and skills.

As you may be aware, YouTube is free to use and can be a great way to get a low-cost marketing solution for your business.

It's really simple, why don't you create some videos which help other people in a specific subject area? Creating helpful videos can help boost traffic to your website. A good example is when we created a bookkeeping series of video tutorials we saw a huge surge in traffic to our website, at present the video has been viewed more than 250,000 times in total!

Sharing your expertise is a great way to show potential customers that you have knowledge in your chosen field.

For more useful ideas take a look at the infographic below.

(Click to enlarge infographic)

14 Amazing marketing techniques to help grow your business


Blog post created by: DCP Web Designers London


Tell Us Your Thoughts

Thank you for contacting us.
We will reply to you in next 2 working days.


Releated Posts


Influencer marketing is the new type of content marketing

24-03-2020

Influencer marketing is the new type of content marketing

The goal of influencer marketing is to get your product or service endorsed or advertised by a social media user with a large following. Have you ever watch a YouTube video which promotes a company or product at the beginning or during the video? The same logic applies to people who have large followings on Twitter and Facebook.

Website Tips - How to boost your company revenue by upselling and cross selling

22-08-2015

Website Tips - How to boost your company revenue by upselling and cross selling

Does your business take advantage of upselling and cross-selling techniques? These techniques can be used with online shop purchases, in a store or over the phone. Upselling would involve making the customer aware of a better, more expensive product of the same type as the one they are about to buy. Product insurance and reminders to buy batteries for their main purchase are both examples of cross-selling.

The future of imagery - most captivating photography styles

11-05-2019

The future of imagery - most captivating photography styles

To celebrate reaching 100 million images, Shutterstock has compiled the trendiest and most captivating photography styles and future diagrammatic alternatives that are changing the world of imagery. From high-quality 360-degree mobile photography to mainstream aerial drones.

How to get Google to quickly index your new website

13-05-2018

How to get Google to quickly index your new website

Getting a new website index by Google can be a waiting game but in this fast-paced world, time is of the essence. To get your website index by Google quicker you can create a Google WebMaster account. Next, get your website verified by Google using the simple steps present your Google Web Master account/

GET YOUR FREE QUOTE


CLAIM YOUR 2 HOURS

FREE CONSULTANCY


  • AFFORDABLE PRICING
  • 15 YEAR KNOWLEDGE
  • LONDON BASED DESIGN AGENCY

NO OBLIGATION QUOTE

arrow
Please enter your name
Please enter correct email
Please enter your phone number
Please enter your message

Your data is encrypted and never shared.
View our privacy policy.

Thank you for contacting us.
We will reply to you in next 2 working days.

back