In today’s online world, having an online presence for your business is not enough, you need a little more than that, and because of that you need to try and implement SEO. Search engine optimisation allows your website to cater to the needs of search engines in a more efficient manner, but at the same time it’s also bringing you a method to bring a better experience for your users as well. There are many methods that you can use in order to improve SEO, and in this article we are going to focus on some of the best.
As always, content is crucial when it comes to any website. People come to visit your site because it might bring valuable content for them, so you need to focus on a few important things when you create content for your site. First, you need to focus on having a great content quality, as this is a crucial thing to do, but at the same time you also need to make sure that it’s unique as well, because duplicate content can bring penalties. Moreover, you need to bring value with your content, and you also have to write that content often, so people can think of you as being a good source of information.
Do try and make your content natural as well as short worthy and, if possible, make it visual tool, because in many situations this is what sells the most!
SEO is not only about content, it also has a lot of technical stuff you have to focus on. You need to study and find the keywords for your business, then include them in meta descriptions, headings, title tags and so on. Moreover, you should also try to create an XML sitemap and focus on increasing the website speed. If you can, try to create and optimize your robots.txt file and ensure that there are no broken links.
Since more than 67% of the web users are on social media, this is a great place to promote your business and thus you need to optimize this with SEO. Add Facebook and Twitter support, include visual content, and, maybe the most important thing, engage your audiences, because this is the best way to win their attention and obtain the highest quality results.
Optimize for Google Penguin
Google Penguin is an update that focuses on lowering the rank of websites that do not acquire SEO rankings naturally. The best way to stay safe is to perform white hat SEO at all times, and also make sure that you use unique content, just to be on the safe side.
As you can see, SEO is comprised out of multiple phases, but try to focus on creating high quality content, and then move forward with the technical stuff. When it comes to SEO, the better the quality of your content and its appeal, the higher the changes or ranking higher. Of course, try to maintain a good, regular social media presence and engage yourself with the customers!
Check out the infographic by seohalt for more useful tips.
(Click to enlarge infographic)
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