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Blogging is an extremely effective method to drive traffic to your website, develop trust and confidence in your expertise, and generate inquiries about your services.
However, it may be quite challenging to come up with interesting blogging ideas, especially when you are a busy web designer.
Despite having a general notion of what your visitors and potential clients would want to read, you might still be unsure how to retain their attention since many blogs and articles talk about the same thing.
Thus, it would be best if you came up with innovative yet relevant ideas in order to stand out while remaining in the zone.
If you are thinking of starting a blog and are struggling to decide where to start or run out of topics to write on, you are at the right place.
In this article, we have jotted down some blog post ideas that you can work on as a web designer.
Consider the following:
Doing blogs related to yourself and your profession will serve to be the most informative for your potential clients. For instance, you can write about the complete process of designing. Allow them to see the step by step breaking down of your designing process. This will establish an image of you as an authority while also providing them with a thorough understanding of the situation.
You can utilize this concept in each of your web design packages. In addition, you can also provide a behind-the-scenes look at your designing process in your blog post. Incorporate a screenshot of your screen page showing any step of the process; visuals engage more effectively than just words.
Besides, you can also write about how to find the right web designer? This blog can elaborate on the few qualities that a web designer must possess to find the best fit. Lastly, while winding up your article, you can tell about yourself a little bit and leave a strong impression on your reader. For reference, you can look up to 9 Tips for Finding the Best Website Designer.
Clients are enthralled by the information provided in such articles. Acknowledging your expertise and witnessing your knowledge, some clients might end up hiring you for their website web development. Moreover, having been told about every detail would help build trust and confidence in you.
Thus, investing time in such blog posts is a good deal. It's like branding yourself. However, the technique is different, you're not pressuring the visitors to read it, but it's there if they want to learn more.
Growth is something that doesn't happen overnight. Whether it's about business growth or personal growth, it's a long-term process that needs perseverance, patience, and commitment. However, there is no specific step or secret formula for outperforming competitors or achieving quick success in the sector. But you can write blogs on the tried and tested methods, strategies, tips, tactics for achieving growth milestones.
For instance, write on how to establish good business presentations to influence your clients or prove your stance effectively.
In such articles, you can tell about the procedure of establishing solid presentations. Introduce them to tips to make it engaging, like talk about PowerPoint presentation templates, how incorporating their infographic slides can assist in presenting your boring business stats in an innovative yet understandable manner. Maintaining the audience's interest in your work may result in winning the deal.
Website is the place where you'll interact with people about your company. Visitors will almost definitely lead to your website, regardless of whether you engage in offline marketing or activities. It wouldn't be inaccurate to state that your website acts as a representation of the items or services you offer.
Despite knowing how critical it is to establish your website's online credibility, many firms fail to recognize it as a component of their overall digital marketing plan. Hence, use your blogs to create awareness among the people. Write about why a website is an essential asset for a business and how it influences your growth.
Moreover, discuss the crucial areas which need to be considered while developing a website design to connect with your website visitors and satisfy their needs.
Consider writing about web designing. For example, write blogs listing down the mistakes that people usually make while designing their websites. On the other hand, you can add blogs with tips and tricks to make your website stand out. Moreover, you can also write about how to test your website, where and what things you are doing wrong with your web design.
These articles serve to be the most helpful ones since they tend to attract individuals who aren't sure about their designs and abilities. Such individuals often lookup on the internet in order to double-check that they haven't made any big errors. Thus, incorporating such blogs will make many individuals learn a lot, maybe even correcting their brand blunders, while others might realize they have no idea what they're doing and might end up hiring you right away.
It would be great if you are responsive to your clients or people who are visiting your website. Consider all the queries that your targeted audience has and make a blog while encountering them. Try to answer all the questions, even if you think the question is stupid or commonsense. Remember, everyone has his own IQ level, and they perceive things according to that. You might know everything about it, but many might even know the basics, and their urge to learn more, brings them here. For reference, look up Blog FAQs.
Incorporating such FAQ blogs into your website will be highly beneficial. Your potential clients like reading about other people's interactions with you. It boosts your social proof and trust factor, making it more likely that others would buy from you.
Besides, you can also add in the reviews of your previous customers or the employees. To do so, you don't need to write anything, just email your customer some questions, and wait for them to respond. They'll do all the work; you only have to upload it as your blog post. For instance, propose questions about your client and their company, their experience working with you, their opinions on their new design, etc. Instead of making it all about you, ask them some questions so they can market their business.
However, there are much more topics that you can write about. The topics discussed above in this article are just to give you an overview of what can be done. It's your part to use your brain and invest some time thinking it over, keeping your audience in mind.
Article by Pankaj Shah: DCP Web Design London
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