It is never fun when you are trying to remember that one thing you was supposed to search.
It can give you a headache. That is why everyone needs to understand the use of ‘keyword’ searches. All it involves is a bunch of keywords chained together.
There has been speculation that SEO is no longer useful and therefore will be put in the bin sooner than we all thought. That is not the truth, in fact SEO will be around for many more years to come. There is still use for it on the market thanks to Google releasing those important search updates.
Keyword placement - cramming keywords is not the answer to correct keyword placement. The important part is knowing how to place them and where. Try and make the keywords appear in the URL and title headings. Try not to repeat the words, this is a bad look.
What is Semantic?
Semantic is what people call a smart search, this doesn't go looking for keywords but it gathers the meaning behind the search from a user’s point of view. Semantic was brought to us by Hummingbird through Google. This stopped the long tail and short tail searches from operating.
Seo operations have changed over the years,and they continue to change still to this day. Do right by yourself and get rid of all your outdated operations and replace them with new, up to date versions that will allow you to maneuver your system more freely.
What are the peaks?
Niche targets - if you have the ability to witness keywords for a wide range of niches this will put you on the front foot. You will have the advantage of figuring out what words attract which audience.
Search Pattern insight - when you undertake a search on keyword trends this will allow you to plan long term goals ahead of time. Giving you more information about the average user will allow you to see what is good and what is bad.
On point topics - understanding user intent is an important part of the process. If you can nail that you are on your way to success. This topic will give you the chance to bring gripping trends to keep your audience hooked and wanting more.
Backfire Assumptions - if you plan on going just off your gut instinct, then don’t. This mistake can cost you thousands you do not need to be spending. Even though it may seem exhausting having to do all this research but it will save you in the long run.
The Troughs.
- Anywhere you hear the word ‘ stuffing’ in the SEO world, keep well away, it carries a bad smell and will no doubt bring you bad luck.
- Remember you are writing for human beings not robots.
- Be honest with yourself and your followers, after all they're the ones giving you the ranking.
- Do not rely on keyword searching alone to get you to the top. You have to be willing to do those all important exhausting keyword searches.
Take a look at the infographic by OVT Keywords for more useful tips.
(Click to enlarge infographic)
Article created by: DCP London Web Designers
