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16-05-2018
BackUnderstanding how your customers find you on search engines is one of the most important factors for SEO keyword research.
There is no point in optimising your website for keyword phrases that generate very little traffic unless your product or service is very targeted.
The goal of keyword research is to understand what your potential customers are typing into search engines to find the services or products you sell.
In most cases, there is no point in trying to rank high for ultra-competitive keywords. This will simply lead to lots of work and very little return.
Why not check out the video below where I show you how to use Ubersuggest which is a FREE online keyword research tool.
What is Semantic?
Semantic is what people call a smart search, Semantic search tools are used to gathers the meaning behind a search from a user’s point of perspective.
Semantic search was brought to us by Google Hummingbird update.
Seo operations have changed over the years, and they continue to change still to this day. Do right by yourself and get rid of all your outdated operations and replace them with new, up to date versions that will allow you to optimise your SEO strategy.
With the introduction of text to speech on smartphones, user's can now speak what they what to search for. When we type a search and speak a search we tend to phrase the search keyword differently.
Example Typed Search: local Indian takeaway
Speech Search: What are the local Indian takeaways near me
As you can see from above the speech search contains are words. It's a simple fact that not having to type is result in a user creating a more definitive search query.
What are the peaks?
Niche Targets - As mentioned above there is no point in trying to optimise a website for very competitive keywords, not to say that is cannot be a long term strategy but it would make sense that you look at more niche keywords which may not generate as much traffic but can be optimised more quickly results is some qualified traffic visiting your website.
For example, if you tried to rank high for "Light Bulbs" the number of search results returned form Google would be 255,000,000
For a more niece keyword like "Low Energy Light Bulbs" the number of search results returned from google would be 48,400,000
Based on the above you can see the fewer search results returned from Google for the longer keyword phrase.
Selecting the correct keyword should be your first and most important SEO strategy.
Search Pattern Insight - Using tools like Google Trends and help you understand what people are searching for. The world is constantly changing and it should be your goal to stay one step ahead of your competitors.
Google trends gives you the tools to analyse the top user search queries across multiple regions and languages.
On Point Topics - Keeping your keyword strategy up-to-date is important for long term rankings. For example, technology changes constantly, what is current tech today is old tat tomorrow. Understanding how your business services or products will evolve and give you a leading edge over your competitors as you can plan a keyword strategy well in advance.
Making Assumptions - The golden rule for a good keyword strategy is to do good research, assuming a keyword phase is good is not a wise move. Many times I find myself thinking I have a super keyword to optimise for on my website, everything is telling me to start working on it ASAP but when I go and research the phrase I find an alternative which is almost the same but just a little different, the result is a better keyword phrase and more targeted website visitors.
The Thoughts.
Take a look at the infographic by OVT Keywords for more useful tips.
(Click to enlarge infographic)
Article created by: DCP London Web Designers
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24-01-2018
12 SEO trends that you really need to know!
SEO is constantly changing when it comes to the search browsers of the internet. For your own sake and your company, you need to make sure you keep up to date with the new trends. Here you will find 12 SEO trends that will help you stay on top of your game and keep producing you will new results.
24-10-2023
Local Citations And SEO: The Connection Explained
The digital landscape is ever-changing, prompting businesses and marketers to constantly seek ways to enhance their online visibility and branding and generate more traffic. Local citations and Search Engine Optimisation (SEO) have become essential tools in this pursuit. This article will delve into their relationship and highlight the importance of understanding this connection for your online growth.
13-05-2021
SEO Demands Fresh Content | SEO Tips You Need to Know
Creating amazing content is driven by consumers who demand that their search results produce real value. Users wanted information, education, entertainment, and inspiration, and Google had no choice but to respond with the best content possible.
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