Tips for building an online e-commerce vape shop

Vaping products are on the rise across the world. Even chronic smokers are making the shift from smoking cigarettes to vaping products. With the continuous rise in the use of vaping products and a product that your clients will want to buy over and over, it’s a great business idea to start your online E-commerce vape shop.

The difficult thing about starting an online product is taking the right action. There is tons of advice online that can help you start your own eCommerce business, but things are different from business to business. Keep reading this article as we are going to share with you how you can start your online Ecommerce vape shop.

Build Your Website

The first thing about building your store is by taking inspiration from sites like Buyv2 Cigs. After you decide on the kind of look that will suit your online vape shop, the next step is choosing an E-commerce platform for building your website

The good thing about E-commerce platforms is that they make it very easy to build your online vape shop. Instead of going through the tedious task of writing the website code, the E-commerce platforms provide the Drag-and-drop feature to help you set up your website in no time.

Famous E-commerce platforms are BigCommerce and Shopify. You can use any of these to build your online vape shop and start selling your products.

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Do some marketing

After you’re done setting up your website, it’s time to focus on the digital marketing strategies of your store. The biggest thing that stops online vape shops from growing is the ban on running ads. You are not allowed to run PPC ads, Facebook ads, or ads on any famous digital platforms.

But the “Big ban” doesn’t mean that you cannot market your vaping products online. You can adopt several other strategies to ensure that your customers find out about you and reach out to you to sell your products.

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SEO - Search engine optimisation

For example, thousands of searches are made on Google for vaping products. You can focus on the SEO of your website to ensure that your website ranks on the first page of Google. Another important thing is building backlinks for your website to show your website’s authority to Google. 

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Social platforms

What about Social platforms? Though you can’t run ads for your products on socials, you can still build your community online. Facebook and Reddit allow you to set up your profile and gather an audience, making it easier for you to sell your products. You can also go to the established groups of vaping and can market your products. 

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Put age verification

Selling vaping products to people under 18 is illegal. If you break any rules and regulations about vaping, your store may end up getting banned by Google.

It’s up to you to ensure that you study all the guidelines and follow them.

One of the important guidelines is putting age verification on your website. The popup shows that your website sells products that are only for adults.

The presence of this popup ensures that you are following all the legal guidelines, so you can keep running your online vape shop.

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Set a warning

There are several reasons why people are switching over from smoking cigarettes to vaping products.

But whether vaping products are free of any harm is still unclear. Further research is needed to ensure that vaping is not unhealthy.

Legal guidelines have made it mandatory to put a warning on all the vaping products you sell.

All the banners you place on your website or the social posts have to include a warning on the products you sell.

You can also install an age verification plugin if you are using WooCommerce:

• Age Gate
• Age Verification
• AgeVerify

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The product pages

The product pages on your website play a huge role in the sales of your products. If you are not providing the right information to the visitors of your website, it will become difficult for you to make sales.

Some of the basics of web page optimisation are providing details about the ingredients, the shipping process, and other related details. It will help the visitor to make a learned decision. An added benefit of writing detailed product descriptions on your product pages is that it helps you include the keywords for better SEO rankings. 

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Article by Ali Luffman: DCP Web Designers in London