Long-tail SEO is the use of longer, more detailed keyword phrases in URLs. These keywords are more specific than shorter core terms, consisting of three or more words. Whilst long-tail keywords are less common, they are more valuable to businesses; they tend to generate higher quality leads, with higher rates of conversion to sales.
Here are the top tips from this infographic:
Long-tail keyword scenario:
Max needs to buy a new coffee table. He’s already decided that he’d like a large, solid light oak table with drawers. He types into Google the words ‘coffee table’ and gets over 100 million results. After clicking on 15 or so links, he is no closer to finding a suitable coffee table, because while there are plenty of sellers, none of those featured on the first page of results sells the specific type of table that he’s looking for.
Max’s clicking converts to traffic but that traffic doesn’t convert to a sale. He tries searching again, this time typing the words ‘light oak coffee table with drawers’, this time generating three million results.
The second website he looks at sells a coffee table that is perfect for his needs, which he then buys, turning his search into a sale for that company.
Using long-tail SEO means that when a customer searches for a specific product, which you sell, other less suitable websites will be filtered out, and the customer will be more likely to reach your business website. To learn more about the value of long-tail SEO, check out the infographic below created by hit tail.
Article By Pankaj Shah | May 3rd, 2020 | Web designers
How to rank high on Google using these simple SEO techniques
SEO seems to be a forever changing landscape, but there are some common tasks we can do to ensure we can achieve the nest search engine visibility. Speed is king! - making sure your website loads fast is one of the key factors for a good search engine ranking. Have you ever been to a website which simply takes ages to load? I feel your pain!
Top tips for creating SEO content that ranks high in Google Search Engine
Creating website content that ranks high in search engines is not difficult if you are following best practice. The key here is that Google wants to give a user the best search results for their query. Your goal is to create awesome optimised content which can answer a question, promote a product or service.
Top SEO trends you need to know for 2017
Let’s face it; we all want to have a website that ranks high in Google Search Results. Understanding how search engine (especially Google) change their algorithms is essential if you want to maintain your search engine rankings. "Content will always remain the king" if you produce awesome written information, images, video content then you can expect a better flow of web traffic to your website.
Thank you for contacting us.
We will reply to you in next 2 working days.