Tips for using colour psychology to generate more sales

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10-05-2020

What to improve your website conversion rates? Using the right colours can make all the difference! Often we don't think too much about the colours used on our business websites. We assume what we like, everyone will probably like. The keyword there is "Probably"!

Using the right colours can influence a website visitor. For example how many eCommerce websites have a red "buy now" button on product listings. Go and check Amazon website, they must of spent days experimenting with the colour of their "add to basket" buttons.

Here is an overview of the infographic:

  • Green Colour Represents Freshness
  • Blue Colour Represents Dependability
  • Purple Colour Represents Creativity
  • Yellow Colour Represents Energetic 
  • Orange Colour Represents Vibrancy
  • Red Colour Represents Dynamic
  • Pink Colour Represents Feminine
  • Grey Colour Represents Calming
  • Black Colour Represents Power

If you are looking for more colour psychology tips then take a look at the awesome infographic created by Spruce Rd below.

Tips for using colour psychology to generate more sales


Article By Pankaj Shah | May 10th, 2020 | Web designers in London


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