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25-07-2022
BackCreating a website has always been a challenging task. On the bright side, it has become easier over the past few years due to advancements in web development technology.
WordPress, a platform that allows users to host and build websites seamlessly, is a testament to this fact.
However, as powerful as it may be, there are certain features that you may need for your site that WordPress lacks.
That's what WordPress plugins are for.
WordPress plugins refer to software components that you can "plug in" to your WordPress site, hence the name. They provide your WordPress sites with new features that consequently expand their functionality.
Different plugins are designed for different functions. You'll find plugins that allow you to perform simple tasks, like optimising image and video sizes. Meanwhile, specific plugins are more complex, such as those that would enable you to perform search engine optimisation automatically. (1)
Naturally, the ideal plugins for your project may vary according to the type of website you're building. With that in mind, here are five WordPress plugins for business websites.
Not every site needs translations to other non-English languages. However, that's not the case with business sites—a platform that should cater to consumers regardless of geographical location.
While some may argue that web translation is possible without a WordPress plugin, using one can minimise the time and effort spent on the process, which is always ideal. For those who want to build a business website that supports multiple languages, a WordPress translation plugin is a must. (2)
Below are other benefits of using a web translation plugin for business websites:
Data loss has always been a severe issue in web development. You need data to create content, optimise the website for search engines, and perform analytics. You will also likely spend a ton of resources to acquire the digital assets (e.g., logos, videos, documents, etc.) you currently have.
If data loss were to occur, you could lose thousands of dollars worth of assets. That's why a website owner must always have a WordPress website backup.
While you can create a backup of your WordPress site by manually copying your data, it makes the process much more complicated than it should be.
You have to access the WordPress database, use a somewhat convoluted platform, and export the components of your site individually.
If you're not exactly the best at handling these technical tasks, a backup/restore plugin should help make the process easier while also securing your file by saving it in the cloud. (3)
Search engine optimisation (SEO) has always been a massive deal for websites. With the right strategy, you can make your site more visible and generate more traffic which, in turn, gives you more opportunities to convert visitors into customers.
An SEO plugin assists you in optimising your business website for search engines. Though different SEO plugins may have different features, almost all of them should be able to do the following:
A business website must have a contact page to provide visitors with information about how they can get in touch with you. A contact us page could have a form that visitors can fill in with information like their name, contact address, and a short message.
Aside from the contacts page, business sites could also have other pages that use forms.
For instance, medical practice sites may have a "Book an appointment" form created with a booking plugin.
Meanwhile, a service-based business website may have a "Get a quotation/quote" form. Because forms are so commonplace, form builders are one of the top WordPress plugins. (1)
As the name suggests, a form builder is a plugin that allows you to create forms seamlessly thanks to the following features:
If you've ever been to another business' website, you might be familiar with the live chat function that most websites have.
The live chat function allows visitors to ask questions and receive the corresponding answers almost instantaneously.
The live chat support can also connect you with a live agent to answer more personalised questions. Though it's difficult to implement through coding, creating a live chat support function using WordPress plugins is pretty straightforward. (1)
A live chat support plugin allows you to create a bot that greets visitors as soon as they enter your site.
You can use the plugin to create custom questions visitors can ask and the corresponding answers to these questions. It's a useful plugin if you wish to improve customer engagement.
Relying on professional website developers is a great approach when it comes to improving your business website.
However, it’s possible to further enhance this process by using the right WordPress plugins.
Aside from speeding things up, plugins also help you cut down on time and resources spent on adding features to your site.
Don't forget to review our WordPress Tips and Tricks article for more helpful information or our article on the best WordPress multipurpose themes.
1. “The Ultimate Guide to WordPress Plugins: 18 Examples & How They Work”, Source: https://blog.hubspot.com/website/wordpress-plugins
2. “4 of the best website translation plugins (+ features you need)”, Source: https://weglot.com/blog/4-of-the-best-website-translation-plugins/
3. “Why Backups are so Important for WordPress Security?”, Source: https://geekflare.com/wordpress-backup-importance/
4. “14 Best WordPress SEO Plugins and Tools That You Should Use”, Source: https://www.wpbeginner.com/showcase/9-best-wordpress-seo-plugins-and-tools-that-you-should-use/
Article by Pankaj Shah: DCP WordPress Web Designers
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21-03-2020
Top reasons why your business needs a responsive website design solution
The technological advancement has brought with it the popularity of certain devices, that couldn’t have been imagined as a channel for web browsing and purchasing, a decade back. But, today if you don’t own this device known as the smartphone, then probably half of your daily life gets affected.
14-09-2017
8 web design trends to improve your business website
Is your website looking a bit old? Well, you probably need a refresh as trends for website design are changing constantly. You don't have to make dramatic changes but updating the colours, styles and artwork and bring a more modern feel to your website without breaking your business marketing budgets.
06-06-2023
The MotoPress Blog: Your Ultimate Guide to WordPress Excellence
The advent of digital technology and the surge in internet usage has significantly influenced market dynamics, with the website development sector experiencing an impressive growth spurt. It's worth noting that nearly every second website is built on WordPress, reflecting the prevalence and appeal of this flexible platform. Among the top-notch developers leveraging this platform, MotoPress, a company with a decade-long history, stands out.
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