The technological advancement has brought with it the popularity of certain devices, that couldn’t have been imagined as a channel for web browsing and purchasing, a decade back. But, today if you don’t own this device known as the smartphone, then probably half of your daily life gets affected. The unprecedented growths of mobile equipment’s like smartphone and tablets have triggered the need to have a responsive website, which is adaptable in any device.
A mobile-friendly website is critical to customer satisfaction so that customers can easily browse the organisation’s website and discover information. A large share of the website traffic in today’s time comprises of mobile users, to be precise 55% of the population is using the mobile to surf the internet. This surge is owing to the development of mobile devices which has made it at par with desktop, in terms of functionality. The apps and mobile-friendly websites have provided people an easy way to perform everyday tasks like emailing, using social media and even online shopping.
Some facts on mobile usage worldwide
Why the need for a responsive website is at an all-time high can be explained by means of the infographic, which displays figures of mobile phone users across the globe. In the UK alone more than 97% of the population above the age group of 16 has their personal cell phones with 61% having smartphones. The same figures in South Korea stand at overall 99% for mobile phones and 67% for smartphones. Similarly,United States, India, Australia, China, Brazil have a high number of smartphone users.
The study also reveals that a maximum number of people use smartphones for assessing their emails followed by social networking sites, information seeking, and online shopping. This further stresses the importance of an adaptable website design that can run efficiently on any mobile device.
Since the number of internet users on mobile devices is on the rise, the need to create mobile-friendly sites is also very strong. Around 67% of people were quoted saying that the probability of shopping on a mobile-friendly website is more than a non-adaptable site. Moreover, 48% of people feel irritated and annoyed when they access a site which is not mobile friendly. A bad mobile experience made 52% of the people less likely to engage with an organization. And, 61% of people said that a site which doesn’t display information right away on a smartphone is instantly closed and thealternative site is searched. So, this shows that lack of responsive site can lead to a huge business loss.
Addressing the concern of mobile web browsers
The basic concept behind the creation of an adaptable site includes designing a layout that can fit different sizes of thescreen without appearing ugly, and is simple to read and navigate. This can be achieved by creating a separate mobile website usually designed on a subdomain and which is independent of the main website. Even the site is stored at a separate URL and is created especially for adapting to different screen size and often providing different content. Dynamic serving is another way to a mobile-friendly website can be created. It is basically a setup in which the server responds by means of different HTML on the same URL contingent the user agent seeking the page.
Why not take a look at the infographic below created by Top 10 Website Hosting for more useful Responsive Website Design tips.
(Click to enlarge infographic)
Article created by: DCP Web Designers
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