Consistency is key when building a business website. Badly designed website will use a mirage of fonts and colours and simply look a little "crappy".
The key to good UX (User Experience) is a structured approach when building a website.
You know the saying "too many cooks", well this also applies to web development. If you run an organisation it is great to get feedback from all your staff and customers, but don't get trapped into making endless changes. First and foremost check out your competition as they "stood in your shoes once" and went through a web development process. Take the feedback generated and implement the best ideas.
I would recommend placing your logo in the top left or top centre of every website page. If you are using a content management system like WordPress then you can do this by updating the template.
Emphasise important content which you want visitors to be attracted too, change the font colours or background colours to draw attention, also add a clear call to action button.
Layout content using a few different styles and then implement those through your website. Try to avoid every page having a different layout. The consistent layout of content across pages will help the user understand and navigate your website more efficiently.
Use CCS to control the typography on your website pages. For example, bullet lists should look the same on every page, titles should use a consistent size and font.
Add white space to separate out content on pages, this makes it easier for visitors to bower your website pages.
Take a look at the infographic below designed by Ucraft for some more useful UX tips.
(Click to enlarge infographic)
Article created by: DCP Website Design London
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