Why has there been such an increase in shopping cart ecommerce abandonment, you ask? Figures suggest that many websites are simply too complicated; by the time people reach the payment options they've either lost the will or the trust in continuing to payment. On the other side of the coin, some websites don’t provide enough payment options, or else simply refused to pay the surprise shipping fee popping up at the very last hurdle.
So what do we need to reduce these numbers? Research suggests we simplify the process and encourage a more non-committal impression. Allow your customers to easily modify their order, display shipping costs ahead of time, and reinforce your website security. By informing your customers of all the steps required, providing informative confirmation emails, and including a clear returns policy, you’re building a sense of trust and professionalism.
Not convinced? Check out the infographic from SnapParcel, below.
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