Pankaj Shah

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The best web design trends 2017



Just all most industries revolve, web design is no different. Year by year design and concepts change. As a business owner, you do not want to get left behind with an old looking website. Stay current and stay modern to attract customers and show them you are at the cutting edge of technology and design.

Let us take a look at what is best for your website design with the following current trends.

Colour: Bright is the new black. Pastel hues, gradients are fizzling out. If you have a website with mild and pastel colours, it would do a lot of good to recolour your website to something more interesting and modern.

Animation: Sprinkling in GIFs and short videos will give your website some motion. You could feature your best products and latest ones in a short video, animation or a GIF. Websites that have such animations tend to get more engagement. It will also add some aesthetic value to your web page.

Imagery: If you want brownie points where they matter, you should consider using your original images instead of hoarding your website with images from the stock libraries. It will be more personalised and increase authenticity.

Page layout: All your social media – right from WhatsApp to Twitter to Facebook, all have layouts that the page needs to be scrolled down. Users are now used to scrolling through long pages. If your web page users could do the same when they visit your website, they will find it extremely easy to use.

Typography: Gone are the days of the typical fonts and styles. People have gotten used to it, gotten bored and moved on too. Avoid using the same kind of style and font. Get creative with new, big and bold styles to accentuate your web pages.

User Interfaces: When scanning or going through a long list (services, products, etc.) the card-based design is gaining popularity for its unique style and simplicity of use. It is highly recommended that you use a card-based interface that can be implemented on your website.

Did you know?

  • Currently, there are 966 million websites live around the world today. All kinds of businesses want to advertise their products and brand image on a website owned by their company. 
  • The world’s first-ever website was published on August 6th, 1991 by British physicist Tim Bemers-Lee
  • 44% of website traffic is by humans. The remaining 56% is from bots, impersonators, hackers, etc.
  • Mobile devices are responsible for 2 out of 3 minutes that are spent online.
  • The most popular CMS is WordPress, which powers 25.4% of all websites put together. It has 76.5 million blogs to its credit since 2004.
  • Given 15 minutes, two-thirds of people would prefer to read a beautifully designed page, then a plain page.
  • Once on the company’s homepage, 52% of people would first visit the “about us” section.
  • 39% of people close the page if they find the page unattractive.
  • 44% leave the page if they do not find the contact information.
  • 39% of viewers close the website if the loading speed is more than 2.8 seconds.
  • 47% of website visitors check out the company’s product page or services page before looking at other things.

For more information, you can check out the infographic by the plugin group.

(Click to enlarge infographic)

The best web design trends 2017

Article created by: DCP London Web Designers

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