Top tips for developing a cutting edge media strategy


If you are reading this you are either: researching opening a business, about to launch your website or still in the beta period. The only certainty is that you are looking for advice in creating a successful media strategy, no matter the level of your career, this is something we can help you with. Over the past decade the way we interact with each other has changed, many seeking to work for themselves via the internet, which has been dubbed “remote working”. Social media has also been beneficial for: retail, creative fields and public houses to name a few. However with the good comes the bad, the internet is filled with similar: businesses, products, talents and people. All with their own advice, different success stories and end goals.

Top tips for developing a cutting edge media strategy

Like your favourite YouTuber or writer, they all started where you are now, with strategies of their own. Taking time, energy and a lot of passion to achieve their dreams. The hardest part, specifically for fellow procrastinators, is to begin. Maybe its finding the right platform, targeting an audience or coming up with an idea you are passionate about.

So, where should you start?

The first and most simple step is setting up your platforms, making them functional and with a correct design. Making use of company colours, logos and linking them to your business website. Your first tweet / Instagram / facebook / tumblr is a first impression, so functionality is key. A common mistake, particularly in the beta period, is signing up to all social media platforms. This will seriously over saturate your time and the prime platforms can suffer. Consistency is integral to success, so choose two or three to begin with, as your team grows your online presence can follow. Which platforms to you enjoy the most? Which social provider can you work correctly or can spend time on for hours at a time?

With many who use social media, from influencers to freelancers, staying in contact with your audience will need to be one of your top priorities. Utilising a smart phone can also be fundamental to success, almost all social media platforms have free apps, which means staying connected with your audience and maintaining consistency. Which is much easier than carrying around a laptop. Social media shouldn’t run your life; it should make it easier and keep you connected. If you are uncertain of what platform to use, read our article about which social media’s are worth your time.

These are merely a few technical fundamentals, how  you connect with your audience is another matter and certainly requires a lot of research. There are thousands are articles about this on the internet, which is why we created our bite size version, that will serve as a gateway to success and future of your company. It can also be easily printed out and mounted on a cork or vision boards alike. If you would like to research this subject further, we have more articles on developing your platform, audience and fixing problems when they arise.

Check out some other great tips in the infographic created by Yeager Marketing

(Click to enlarge infographic)

Top tips for developing a cutting edge media strategy

Article created by: DCP London Web Designers


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