Our life today is a busy and exhausting one. Thus, it has become extremely important for us to have everything available at just a click. It is because of this attitude that companies have to be the first one to convince and impress potential customers.
So, here, we are going to talk about a few tips which would develop websites which are mobile-friendly.
Keep it short and sweet: The first and the foremost thing to understand is that we are talking about optimised mobile websites. All of us know that mobiles are used by everyone for everything these days. However, the screens of these devices are quite small. Therefore, it is essential that the companies developing websites keep the content short, simple yet clear. Moreover, using lots of images can also hinder their experience of exploring the website. So, you need to minimise when adding text and images to ensure a hassle-free experience for your customers.
Plan the website carefully: It is essential that you design your website as simple as possible. A lot of content, images, and clutter can slow down your website’s speed. This can be a major drawback and can affect your visitor's experience. Thus, planning your layout is very important.
Create your website for multiple devices: There are many devices which are available in the market like Mobiles, Tablets, Laptops and Desktop computers. In order to reach a larger audience, it is very important to make a website which is compatible with all such devices. Speak to your web developer about creating a responsive web design solution for your business.
Thumb-friendly: Since most of the smartphones are touch screen. It is a good idea to design the website with buttons and menu navigation large enough that makes navigating much more comfortable.
Use of icons: You can replace text-based information with icons which use common symbols so users understand their functionality. From example, you can add a phone icon and when clicked will load your contact number into the website visitors device.
Contact details: Having your contact details easily visible on the website can increase your chances of conversions. Ensure users can access contact information quickly and easily. Create a dedicated page just for how users can contact your business. Place all your contact information on the page and a simple form for online enquiries.
Keep branding intact: Branding is very important for any company whether big or small. So, if you have a stand-alone mobile website, it is better to keep the look and feel of it same as that to the main website. This maintains the trust factor among the customers. Moreover, they are able to identify the products and the company much more easily by seeing the same branding.
Fewer images and videos: Heavy files such as images and videos only make your website heavier to load. It loads slowly and thus leaving the customer irritated and confused.
Optimise for mobile SEO: Optimisation of mobile SEO is the most important. You should read, understand and follow the guidelines mentioned by Google related to SEO.
Take a look at the infographic below created by Yeah Local for some more useful mobile website tips.
(Click to enlarge infographic)
Article created by: DCP Web Design in London
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