When building a business website is it vital that you convey a positive first impression in the minds of visiting customer. The proper designing of a website is the secret to online business success.
A properly formatted, visually appealing website receives more traffic than a visually chaotic website.
A combination of style and accurate organised information is what makes a site give the ultimate user experience. The website created should be able to communicate, attract, inform and entertain users to create a powerful impact.
The purpose of visual hierarchy in web designing
The visual hierarchy consists of three parameters namely, arrangement, presentation, and technique.
The term arrangement symbolises the positioning of the content on a website page. The presentation deals with displaying of components that will give prominence to the information.
The hierarchy directs the audience throughout their journey on the web page and helps them concentrate on sections which you want them to view. Moreover, the visual hierarchy aids in building logical relationships amongst content to give it a structure.
For a web developer, it means using HTML along with CSS to improve the UI (User Interface) and UX (User Experience) of an organisation's website.
For a business, it helps in delivering the message the way intended.
For the audience, it helps in reaching the desired section of a website.
Visual hierarchy on a website
Using page scanning - The page scanning consists of using different patterns on the website. Like the F pattern, that is used for text enriched web pages, in this pattern, the reading is done from left to right and the organization logo is arranged on the top left. The next pattern is the Z pattern, in which the web page layout pursues the shape of the letter “Z”, the centre is expected to be attractive in this layout.
In the Gutenberg design, the web page is separated into 4 quadrants and triggers are added on top and bottom, the reader’s eye is supposed to work diagonally on the webpage. The choice of the pattern depends on the targeted customer.
The Grid – There are four popular grids used in web designing. The manuscript is the easiest one, with a single column layout. The column is what we tend to see in newspapers, the grid offers adaptability to organise the text and visuals.
The modular grid consists of rows and columns and is a perfect feature for the website rich in images. In the hierarchical grid, the column and row size changes and the design are not definite with custom measurements.
The colour used on the website has a meaning behind it. Always have prior knowledge of what each colour defines and the emotions behind it. The colour palette helps in the organising of information on the webpage and provides consistency to the whole website.
The colour should be in sync with the type of business so that it leads to maximum engagement.
Typography - Like colours, fonts also depict mood and emotions, a maximum of two typefaces and fonts should be used on a website when possible.
The weight of the letters, the boldness, and the size of the letter should be such that it matches the content.
Check out the infographic below for some more useful business website design tips created by Zillion Designs
(Click to enlarge infographic)
Article created by: DCP London Website Designers
The best web design trends 2017
Just all most industries revolve, web design is no different. Year by year design and concepts change. As a business owner, you do not want to get left behind with an old looking website. Stay current and stay modern to attract customers and show them you are at the cutting edge of technology and design.
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