Tips for designing a super cool business website


The website is the first form of communication used by an online business. It becomes vital for an organisation to build the site diligently, to create a positive first impression in the minds of its customer. The proper designing of the website is the secret to success. A properly formatted, visually appealing website receives more traffic than a visually chaotic website. It is very important to acknowledge and figure out the things that the organisation is displaying on their web pages. A combination of style and utility is what makes the site give ultimate user experience. The following of visual hierarchy is the crux of designing. The website created should be able to clearly communicate, attract, inform and entertain the audience all at the same time, to create a powerful impact. In simple terms, the visual hierarchy consists of management and setup of content in order to deliver a message.

The purpose of visual hierarchy in web designing

The visual hierarchy consists of three parameters namely, arrangement, presentation, and technique. The term arrangement symbolises the positioning of the content on the webpage to give aroute to thehuman eye. The presentation deals with displaying of components that will give prominence to the information. The technique symbolises the structure of the visual assistance and text displayed on the webpage.

The hierarchy basically directs the audience throughout their journey on the web page and helps them concentrate on sections of the webpage. Moreover, the visual hierarchy aids in building relationship among content to give it a structured outlook.

The visual hierarchy is important for all section of people. For a web developer, it means using of HTML along with CSS to upgrade the UI and UX of the organisation website. For the business, it helps in delivering the message the way the organisation wants to deliver. For the audience, it helps in reaching the desired section of the website. For the web designers, it aims to organise all things with the help of design elements and assumption.

Areas that need attention

There are four broad areas that need attention while designing a website; this includes publishing, portfolio, e-commerce, and business.  In the publishing section, the emphasis should be on the title or the message it wants to convey, the subscription and the social media symbols. The portfolio should concentrate on thumbnails, press releases, and the contact details. The e-commerce section should include CTA buttons, search bar, and the sales related offerings. The business section should concentrate on the message, CTA buttons, and the products on offer.

Tips for designing a super cool business website

Turning visual hierarchy a reality on the website

  1. Using page scanning - The page scanning consists of using different patterns on the website. Like the F pattern, that is used for text enriched web pages, in this pattern, the reading is done from left to right and the organization logo is arranged on the top left. The next pattern is the Z pattern, in which the web page layout pursues the shape of letter “Z”, the center is expected to be attractive in this layout. The Zigzag layout bifurcates the webpage into equal halves and the important content is added on the 6-point of interest. In the Gutenberg design, the web page is bifurcated into 4 quadrants and triggers are added on top and bottom, the reader’s eye is supposed to work diagonally on the webpage. The choice of the pattern depends on the target customer.
  2. The Grid – There are four popular grids used in web designing. The manuscript is the easiest one, with single column layout. The column is what we tend to see in newspapers, the grid offers adaptability to organise the text and the visuals. The modular grid consists of rows and columns and is a perfect feature for website rich in images. In the hierarchical grid, the column and row size changes and the design are not definite with custom measurements.
  3. - The color used on the website has a meaning behind it. Always have prior knowledge of what each color defines and the emotions behind it. The color palette helps in the organising of information on the webpage and provides consistency in the whole website. The color should be in sync with the type of business so that it leads to maximum impact.
  4. Typography - Like colors, fonts also depict mood and emotions, a maximum of two typefaces and fonts should be used. The weight of the letters, the boldness, and the size of the letter should be such that it matches the content. The heading, the body, the footer all need a different size of fonts.

Check out the infographic below for some more useful business website design tips created by Zillion Designs

(Click to enlarge infographic)

Article created by: DCP London Website Designers


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