The website is the first form of communication used by an online business. It becomes vital for an organisation to build the site diligently, to create a positive first impression in the minds of its customer. The proper designing of the website is the secret to success. A properly formatted, visually appealing website receives more traffic than a visually chaotic website. It is very important to acknowledge and figure out the things that the organisation is displaying on their web pages. A combination of style and utility is what makes the site give ultimate user experience. The following of visual hierarchy is the crux of designing. The website created should be able to clearly communicate, attract, inform and entertain the audience all at the same time, to create a powerful impact. In simple terms, the visual hierarchy consists of management and setup of content in order to deliver a message.
The purpose of visual hierarchy in web designing
The visual hierarchy consists of three parameters namely, arrangement, presentation, and technique. The term arrangement symbolises the positioning of the content on the webpage to give aroute to thehuman eye. The presentation deals with displaying of components that will give prominence to the information. The technique symbolises the structure of the visual assistance and text displayed on the webpage.
The hierarchy basically directs the audience throughout their journey on the web page and helps them concentrate on sections of the webpage. Moreover, the visual hierarchy aids in building relationship among content to give it a structured outlook.
The visual hierarchy is important for all section of people. For a web developer, it means using of HTML along with CSS to upgrade the UI and UX of the organisation website. For the business, it helps in delivering the message the way the organisation wants to deliver. For the audience, it helps in reaching the desired section of the website. For the web designers, it aims to organise all things with the help of design elements and assumption.
Areas that need attention
There are four broad areas that need attention while designing a website; this includes publishing, portfolio, e-commerce, and business. In the publishing section, the emphasis should be on the title or the message it wants to convey, the subscription and the social media symbols. The portfolio should concentrate on thumbnails, press releases, and the contact details. The e-commerce section should include CTA buttons, search bar, and the sales related offerings. The business section should concentrate on the message, CTA buttons, and the products on offer.
Turning visual hierarchy a reality on the website
(Click to enlarge infographic)
Article created by: DCP London Website Designers
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