When you check your analytics can you see a very high bounce rate? High bounce rates are normally a signal telling you that there is something wrong on your website! It is not always the content of your website, sometimes you can have a fantastic website with great content but if the website is built poorly then you can expect a higher than usual bounce rate. You may have great content and even a fantastically designed and optimised website but there are many other factors which can affect bounce rates, for example if your website is hosted on badly configured web servers or on a shared hosting environment which is slow then this can also affect your website bounce rates. In essence your goal is to try and keep your customers on your website for as long as possible and for them to browse through different types of content you provide, ultimately you want your visitors to view the pages where you sell your products or services. If your bounce rate is high, then is highly unlikely they will see all of the different products or services you provide.
For basic analysis you can use Google page speed tool to see some basic issues which may be affecting your website: https://developers.google.com/speed/pagespeed/
Although the Google page speed tool is not a comprehensive overview of your website it can give you an insight into some common problems which you may be able to resolve quickly. At DCP we recommend hosting your website on a dedicated server which is optimised for speed and stability, you do not have to do purchase your very own dedicated server, but you should contact your web developers and asked them if they provide suitable hosting on their own dedicated servers. Make sure the servers are connected using a 1Gbit connection to ensure fast data transfer. Speak with your web designers and make sure that all your images are fully optimised and compressed which will help to speed up your website loading times. There is many other optimisation techniques which can be used to reduce bounce rates but none of this will matter if you do not have great content! Remember content is king!
Take a look at infographic below created by Conversion Rate Experts for some more useful tips.
(Click to enlarge infographic)
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