Pankaj Shah

I hope you enjoy reading our blog posts. If you want DCP to build you an awesome website, click here.

7 great tips for improving landing page conversion

23-08-2019

Back

Creating a good landing page is an essential task if you want to generate more qualified leads from your marketing campaigns.

Your goal should be to build landing pages which are optimised for conversion. Creating lead generation pages is not the same as creating a home or about us page for example.

It is common to have some type of form processing for data capture. The from processing fields should be validated before allowing a user to submit. The last thing you want is an incorrect phone or email address.

I would recommend placing a form above the fold, this basically means the form should be immediately viewable when the page loads.

In most cases, you will want to display a privacy policy and term, make this type of content pop up in a lightbox, do not open these pages in a new window or worse move away from your landing page.

Try to void giving a website visitor the ability to move away from your landing page, remember the goal is to get data captured.

Example Lead Generation Landing Page

Keep the content on the landing page brief, big and bold. Try to incorporate features of your product or service and bullet list the unique selling points (USP).

Place multiple "call to action" buttons throughout your page design. All "call to action" buttons should take the user back to the form located at the top of the landing page. Try to use high contrast colours for buttons.

A well-designed landing page should also focus on simplicity. Adding too much complexity will simply overwhelm web visitors, and that’s what you want to avoid.

At DCP we have developed many landing pages for a client project. Take a look at our lead generation web design portfolio for some high converting page idea.

A simple, yet optimised landing page can give you a better conversion rate, which in the end can translate into a lot more potential revenue 

Check out the infographic created by Brafton on this page to learn some more useful optimisation tips.

(Click to enlarge infographic)

7 great tips for improving landing page conversion


Article created by: DCP Web Designer London

 

 


Tell Us Your Thoughts

Thank you for contacting us.
We will reply to you in next 2 working days.


Releated Posts


Top 10 web design trends you need to know for 2017

21-01-2017

Top 10 web design trends you need to know for 2017

The year 2017 has been a stimulating year for web design. As the year moves on you will be able to find out what trends will become more vital.

HTML5 & CSS3 - Beginners Tutorial - Part 19 - CSS HTML IDs Attribute Tutorial

25-01-2019

HTML5 & CSS3 - Beginners Tutorial - Part 19 - CSS HTML IDs Attribute Tutorial

In this video tutorial, I will show you how to use DIV HTML ID attributes and explain why they are useful when creating CCS and HTML code.

web design colour psychology tips - choosing the right colours for your website - infographic

11-06-2020

web design colour psychology tips - choosing the right colours for your website - infographic

Are you trying to work out what is the best colour for your business website? What to understand how colour psychology can affect the buying choice of a potential customer?

How online form processing can streamline your business and save you time

07-01-2017

How online form processing can streamline your business and save you time

Finding better methods which allow your customers to communicate with your business efficiently should be a top priority for any business owner. From a simple contact form to multiple-step forms, your goal should be to capture as much useful data as possible.

GET YOUR FREE QUOTE


CLAIM YOUR 2 HOURS

FREE CONSULTANCY


  • AFFORDABLE PRICING
  • 15 YEAR KNOWLEDGE
  • LONDON BASED DESIGN AGENCY

NO OBLIGATION QUOTE

arrow
Please enter your name
Please enter correct email
Please enter your phone number
Please enter your message

Your data is encrypted and never shared.
View our privacy policy.

Thank you for contacting us.
We will reply to you in next 2 working days.

back