Pankaj Shah

I hope you enjoy reading our blog posts. If you want DCP to build you an awesome website, click here.

7 great tips for improving landing page conversion

23-08-2019

Back

Creating a good landing page is an essential task if you want to generate more qualified leads from your marketing campaigns.

Your goal should be to build landing pages which are optimised for conversion. Creating lead generation pages is not the same as creating a home or about us page for example.

It is common to have some type of form processing for data capture. The from processing fields should be validated before allowing a user to submit. The last thing you want is an incorrect phone or email address.

I would recommend placing a form above the fold, this basically means the form should be immediately viewable when the page loads.

In most cases, you will want to display a privacy policy and term, make this type of content pop up in a lightbox, do not open these pages in a new window or worse move away from your landing page.

Try to void giving a website visitor the ability to move away from your landing page, remember the goal is to get data captured.

Example Lead Generation Landing Page

Keep the content on the landing page brief, big and bold. Try to incorporate features of your product or service and bullet list the unique selling points (USP).

Place multiple "call to action" buttons throughout your page design. All "call to action" buttons should take the user back to the form located at the top of the landing page. Try to use high contrast colours for buttons.

A well-designed landing page should also focus on simplicity. Adding too much complexity will simply overwhelm web visitors, and that’s what you want to avoid.

At DCP we have developed many landing pages for a client project. Take a look at our lead generation web design portfolio for some high converting page idea.

A simple, yet optimised landing page can give you a better conversion rate, which in the end can translate into a lot more potential revenue 

Check out the infographic created by Brafton on this page to learn some more useful optimisation tips.

(Click to enlarge infographic)

7 great tips for improving landing page conversion


Article created by: DCP Web Designer London

 

 


Tell Us Your Thoughts

Thank you for contacting us.
We will reply to you in next 2 working days.


Releated Posts


Top 10 web design trends you need to know for 2017

21-01-2017

Top 10 web design trends you need to know for 2017

The year 2017 has been a stimulating year for web design. As the year moves on you will be able to find out what trends will become more vital.

21 Psychological Elements For Powering Effective Web Design

16-06-2020

21 Psychological Elements For Powering Effective Web Design - Infographic

Are you looking for tips to make your current business website more effective? Do you want to understand how psychology can help with your web design process?

How to setup email forwarding using Cpanel Webmail - Video Tutorial

01-10-2017

How to setup email forwarding using Cpanel Webmail

In this video tutorial, I will show you how to set up email forwarding using Cpanel Webmail. Email forwarding allows you to simply make a copy of an incoming email and send it to another email address. For example, you may want to forward accounting-related emails to your accountants or if you are going on holiday you can forward emails to another member of staff.

10 UX tips to improve your business website

09-06-2018

10 UX tips to improve your business website

Consistency is key when building a business website. Badly designed website will use a mirage of fonts and colours and simply look a little "crappy". The key to good UX (User Experience) is a structured approach when building a website.

GET YOUR FREE QUOTE


CLAIM YOUR 2 HOURS

FREE CONSULTANCY


  • AFFORDABLE PRICING
  • 15 YEAR KNOWLEDGE
  • LONDON BASED DESIGN AGENCY

NO OBLIGATION QUOTE

arrow
Please enter your name
Please enter correct email
Please enter your phone number
Please enter your message

Your data is encrypted and never shared.
View our privacy policy.

Thank you for contacting us.
We will reply to you in next 2 working days.

back