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Sometimes your email marketing endeavor might not work that great, and the main reason here is that you just don’t manage to bring in a good method to make your content opened. Here are 39 actionable tips to help you increase the email open rates.
- Add the subscribers to the whitelist of your email list
- Scan your mails from spam, just to be safe
- Make sure that you are not placed in the blacklist of your users
- Use proper formatting for mails
- Go for more text and reduce the amount of images.
- Have patience, since reputation is created in time
- Maintain the same From Name and From Address
- Always update the SPF record
- Avoid using free mails as your FROM address
- Do not insert full URLs in your mails
- Include a text version for your HTML newsetter, since sometimes your users might not be able to open them
- Avoid using strange punctuation just to fool spam filters
- Do not use spam trigger words
- Try to use the confirmed opt-in ideas
- Contact the new subscribers immediately after they subscribe to your content
- Set a specific set of expectations and then work hard in order to meet them
- Bring in more targeted traffic
- Deliver the lead magnet to subscribers as soon as possible
- Make sure that you send messages at the right time
- Send the mails to those that fail to open, enticing them to see your content
- Use a different style of marketing from time to time in order to switch things up
- Use Unicode characters when you create your subject lines
- Test your subject lines with some cheap ads
- Provide an option to unsubscribe and make it easy for the users to go down that route if they want to
- Optimize the preview text
- Tell the customers what type of mails they will receive and let them choose if they want a specific one.
- Remove those that won’t open your mail
- Send mails that are exciting and worth being opened
- Study some great subject lines
- Remember to spy on the competition from time to time
- See what is popular and use it in your mails
- Make sure to use open loops from time to time
- Test the ability to change the From name as it might help if you use the personal name or the brand name in conjunction
- Tie in the mails to relevant, current events
- Perform list segmenting
- Split test your ails
- Personalize your mails in order to make them more appealing
- Maintain and improve the relationship that you have with your subscribers
- Learn the problems and desires that your subscribers might have
As you can see, there are many methods that you can use in order to improve the email open rates. Try to implement all, or at least most of these in order to acquire the results you seek. One thing is certain, the results will be very impressive and you will love them for sure!
Take a look at this infographic from EmaiLab for more information on email open rates.
(Click to enlarge infographic)
