YouTube has become one of the most popular online video platforms to date. Having a YouTube channel can help you to attract new customers, as YouTube is the 2nd biggest search engine on the planet, Google search being the 1st. But guess what? Google owns YouTube, so making great content for YouTube can help your business rank higher in the search engines.
Figure out your Audience
Your first goal is to work out your target audience. Remember you don't need to attract millions of views on YouTube, you just need the right people (potential customers) looking at your video content. For example, at DCP we upload video tutorials related to graphic design, 3D animation, social media, business development, web development and a lot more.
So why do we do this?
The above are just a few reasons why DCP has a YouTube channel.
A YouTube channel does not necessarily need to be related to your business, you may set up a channel because you enjoy a specific hobby like cooking or gardening.
Once you have decided on the type of content you are going to create then try to stick to that type of content, don't randomly upload a painting video if your channel is about cooking. The goal is the get subscribers who are interested in your niche video content.
Find a Catchy, Memorable Name, and Grow Your Personality
When you create the name for the channel, make sure it’s something that people will remember, it’s short, and it’s unique. YouTube has been around for a long time and generic channel names have probably been taken along time ago, so I suggest you simply add an Acyromn or short text into your channel name. For example, if you are starting a cooking channel then add your first or last name before the words Cooking Channel.
Above are some basic examples.
Note: You will need a minimum of 100 subscribers before you can register a custom YouTube URL name.
Brand Yourself and Use the Right Stuff
Have a logo, have a watermark on your videos, have a profile picture that shows you off doing what you do best. Make it look good. Having the watermark helps to ensure that others don’t use your work and claim it for themselves.
You do not need to invest in the latest hi-tech video filming equipment. Start by just using your mobile smartphone. Smartphones have become increasingly powerful devices and can capture high-quality video content.
Again you do not need to pay for expensive editing software. You can download Davinci Resolve video editing software for FREE!
Note: Scroll down the page on Davinci Resolve website and select "FREE Version".
At DCP we use three different applications for video editing:
To give you a helping hand we have listed some video tutorial below for all three video editing applications:
Make your Money
Can you make money on YouTube? The answer to this question is yes if you make awesome content. Once you get to 1000 subscribers and 4000 hours watched time within 12 months, you can apply for the YouTube partner program. This will allow you to place video adverts before, during and after your video.
Try to collaborate with others who have a strong base and then from there you can also gain followers. You can also do brand sponsorships to generate revenue (Paid Placements).
In the early stages of your channel, you want to try and posts 4 to 5 videos per week. Remember you can competing with channels which have been around for years so you need to build up a video collection to attract subscribers.
Just think, the estimated income of one of the YouTube stars PewDiePie, who has over 43 million subscribers, is over $15 Million. Take this seriously and you could be up there as well.
Take a look at the infographic below designed by We are top 10 for some more great YouTube tips!
(Click infographic to enlarge)
Article created by: DCP London Web Designers
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