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Useful guide to ecommerce conversion rate optimisation
19-04-2017
BackAccording to a recent survey carried out by Compass, the average conversation rate for eCommerce stores is as little as 1.4%.
Crazily, this means that for every 100 hundred website visitors you attract, only one will make a purchase!
If we want to increase this rate, we need to understand what discourages our prospective customers.
Below, Digitaloft has collected the best ideas on how to secure an increase in eCommerce conversation rates, such as including independent reviews, adding live chat facilities and quick response times, and ensuring a clear navigation system.
These tips can help you to create a website that is trustworthy and approachable; and what kind of website is more customer-friendly than that?
Take a look at the infographic created by Digitaloft for some more useful tips.
(Click to enlarge infographic)
Blog post created by: DCP Website Designers London
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Pankaj has 16 years of website project management experience, working on a diverse range of web and creative design projects for clients based in the UK and overseas.
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