Useful guide to ecommerce conversion rate optimisation

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According to a recent survey carried out by Compass, the average conversation rate for ecommerce stores is as little as 1.4%. Crazily, this means that for every 100 hundred website visitors you attract, only one will make a purchase! If we want to increase this rate, we need to understand what discourages our prospective customers.

Below, Digitaloft have collected the best ideas on how to secure an increase in ecommerce conversation rates, such as including independent reviews, adding live chat facilities for customer security and quick response times, and ensuring a clear navigation system. These tips can help you to create a domain that is trustworthy and approachable; and what kind of website is more customer-friendly than that?

(Click to enlarge infographic)

Useful guide to ecommerce conversion rate optimisation

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