Pankaj Shah

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Top Tips to Build Your Brand Persona from Scratch



When you are looking to create an effective branding strategy, this is one of the first things that you need to focus on.

If you think about it, the brand persona is connected with the message, values and consumer perception. It makes an impact on how people think of your brand or the way they react to it. From the beginning, it's important for brands to highlight positive traits that make a good impression on potential customers.

Consider the example of one of the most well-known brands in the world, Coca-Cola. The company has carefully built its brand persona which brings out feelings of excitement and happiness. When people think of the beverage, they tend to focus on family, friends, and joy.

To build a memorable brand persona, you should use a smart logo maker tool, and focus on various elements of your brand identity such as brand voice, personality, colours, shapes, fonts, website and social media presence. Here are some top tips to build your brand persona from scratch in a short time.

Top Tips to Build Your Brand Persona from Scratch

Research the Competition

This is one highly useful tip that could help you figure out the brand’s personality and image as well.

Research the competitors to narrow down traits that are unique and help your business stand out from similar ones in the industry.

Take the example of Apple in the tech industry. It has built a brand persona that is all about innovation, quality of life, and power. This is a huge reason why the company is considered a leader in the tech industry and people prefer their products over others in the market.

So, begin by looking at different brands in your sector and get an idea of what they offer to potential customers. This way, you might find it easier to position your brand in the best way and create a positive perception in the minds of the target audience.

Get Feedback from Focus Groups

It is incredibly important to understand how people perceive or think about your brand from the beginning.

This could help you change a few elements like colours, symbols or fonts, or create a different strategy to achieve desired results.

Get feedback from your team members, and friends and then look for focus groups to get an insight into the way an average consumer would react to the message.

In the end, it could be highly useful for creating an effective branding and marketing strategy as well.

When you are looking to build your brand persona from scratch, you can also interact with people via social media networks or email surveys to generate feedback in real-time. Before launching your brand into the market, you can establish a social media presence to create awareness about the brand and engage with potential customers directly.

List Possible Traits of the Brand

In the beginning, there may only be a few people who might know the brand or business well. As you are working on creating recognition and a promotional strategy, list down all the traits that you associate with the company.

Do you consider the brand youthful? Exciting? Reliable? Powerful?

Make a list of some of the top traits and then choose the visual elements accordingly.

It is important to send out the right message to the audience with the brand colours, fonts, imagery and tone of voice. Colours, for instance, play a very crucial role in highlighting the traits and core values.

They can bring out positive and negative feelings among the target audience so you should pick each one carefully. If you want to build a brand persona that represents security and reliability, then it’s a good idea to opt for colours such as blue and black for your logo design, website and product packaging as well.

Maintain Consistency

This is another important factor that you need to pay attention to when building your brand persona from scratch. It’s essential to maintain consistency in branding across various print and digital mediums.

This way you will be able to create recognition among a wider customer base and connect with people in a short time as well. The brand symbol, colours and typography need to be similar everywhere because otherwise, you could end up confusing the target audience.

Create a style guide for the visual elements so you can highlight the brand persona and make it easier for people to recall the brand.

To Sum Up

These are some of the top tips to build your brand persona from scratch. You should keep a few in mind before launching the business in the market.

In the end, it's important for brands to offer a unique experience to their target customer and stand out instantly as well.

Article by Pankaj Shah: DCP Web Designers in London

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