Understanding how you can transform traffic into customers can be very hard most of the time. But the first thing you can do here is to gain the attention of that specific lead, by doing that; you will be able to showcase the services offered by your business and the value that you can deliver.
You also need to track the way your visitors are using the site now. Based on that, you will have no problem getting the very best experience and the results can indeed be among the very best out there.
Tip: Use Google Analytics to gather stats on how visitors are browsing your website.
You can also go ahead and analyze the data in order to find specific themes. Some people tend to use the same functions and features, so knowing which those are can help you a lot. You can then create ideas that will help you improve the website performance.
And that’s where testing comes into play. You can put all those ideas into effect to see what works and what doesn’t. The idea here is that surveys, user testing and A/B tests can indeed help quite a lot.
Even so, you need to learn how to improve all the time. Your site needs to adapt to the customer needs and once you do that, the results can be amazing.
Iterate the results and make small or significant changes all the time. The more you do that, the better the results can end up being in the end. The infographic below created by The Good can help you understand how to turn buyers into browsers, so check it out now!
(Click to enlarge infographic)
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