Ad Perform contacted DCP to design and code a newsletter for a new health quote marketing campaign.
DCP was first commissioned to design and build a custom lead generation website solution. Once completed we used the website content to design a responsive newsletter.
The artwork for the newsletter design was created from a blank canvas. We used Photoshop to incorporate images from the website into the final artwork.
Ad Perform requested for DCP to use a simple and clear colour scheme. DCP also added clear call action buttons in the newsletter design to help generate maximum click-through ratios.
DCP built the email creative using custom HTML code and CSS. DCP also fully tested the email creative on various email clients and mobile apps.
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