Click Labs contacted DCP newsletter designers to build a new creative for their ParkDean email marketing campaign.
DCP sourced text content and visual elements from the Parkdean Resorts lead generation website.
DCP custom-designed the email creative using Adobe Photoshop CC and coded the email design using CSS and HTML.
DCP also tested the newsletter on mobile email apps, tablet devices and desktop email applications to ensure the best possible user device compatibility.
DCP added clear CTAs throughout the newsletter to improve click-to-conversion ratios.