There are a lot of social media platforms out there, from classics like twitter to relatively new websites such as: UpWork and People Per Hour. It seems there is a place for everyone, whatever their passions, favourite shows or what their dream living room will look like. There are millions of people who spend time on social media platforms, socialising with people across the world and meeting their new best friend. Meeting future clients, readers or viewers directly has become much simpler with the recent boom of online activity. Despite a great source of traffic at our finger tips, overnight success is not exactly a regular occurrence. Establishing popular accounts takes time, effort and personality.
Having hundreds of social media platforms is a great opportunity for budding entrepreneurs however, stated in our article named “Building a cutting edge social media marketing strategy”, a common mistake is to create profiles for any website you can think of. It will eat up anytime you have to build clientele or your portfolio. If you are the sole worker, start with two or three social media profiles, when your business and staff grow you can think about expanding your online presence. However only if the is necessary to your audience of business.
Choosing the correct platform comes down to two things, what is your type business and the audience you’re trying to connect with. This might sound simple; however underestimation of work ahead can be a downfall, especially to the success of your business. A common mistake with new or old businesses is blind social media posts, holding onto the expectation that a few online interactions are enough and your audience will find you. This can be true, if you already have a large following, have a famous relative or have recently starred in a reality television show. Which is unlikely if you are reading this article or starting from the ground up?
The questions you need to ask yourself are: age, their interactions on social media and budgets. If your company specialises in business cards for example, is your audience higher class business men or women or recent graduates heading into their desired field? The latter is more likely to interact on twitter, Instagram or Facebook, looking for a budget friendly price and still in the city of their university. How are you going to appeal to them on mass? Quite simply by researching your audience, the common used platform and technical part of your chosen social media profile via the research you have gathered.
It is also a great idea to connect your website to your social media accounts. You can simply show icons of each social media acocunt with a link so your visitors can find and view your social media profiles with ease. It is also a good idea to add sharing tools on your website as you can see at the bottom of this page. Why not give po.st or addthis a try? Simply contact your web designers and ask them to setup social sharing on your website which can help boost your social media presence.
This is not the only way however, we believe knowing how to do this shouldn’t be difficult to learn, nor should you have to go through thousands of online articles about this subject. Below is a concise and easy to use action plan. Removing all irrelevant advice and it can be used in all fields of work.
Slide Genius share their tips for each social network platform in the infographic below.
(Click to enlarge infographic)
Article created by: DCP Web Design London
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