I hope you enjoy reading our blog posts. If you want DCP to build you an awesome website, click here.
22-08-2015
BackDoes your business take advantage of upselling and cross-selling techniques?
These techniques can be used with online shop purchases, in a store or over the phone.
Upselling would involve making the customer aware of a better, more expensive product of the same type as the one they are about to buy. Product insurance and reminders to buy batteries for their main purchase are both examples of cross-selling.
As you can see, in the infographic below created by Quick Sprout, studies show that both of these techniques can be hugely effective in raising revenue.
It sounds like a simple thing to implement in an online store or with physical products. But what if you provide a service?
The same principles apply. An events management company, for example, might offer wedding planning as a service. An example of cross-selling might be to offer assistance with an engagement party or a hen party. Likewise, a proofreading company might offer a more thorough, in-depth edit of a piece of writing, rather than simply checking for grammar and spelling mistakes. This would be upselling.
The infographic below provides many more examples and ways of implementing these techniques, as well as showing the benefits of doing so.
Take a look and think about whether you could be doing more to upsell and cross-sell to your customers. After all, if they can get more in one purchase, rather than having to go elsewhere, they’re surely more likely to return!
(Click to enlarge infographic)
Blog post created by: DCP Website Designers
Thank you for contacting us.
We will reply to you in next 2 working days.
15-02-2019
Top tips to expand your LinkedIn network in 5 minutes
Are you new to LinkedIn? LinkedIn is a popular business networking platform where you can find many like-minded business contacts to help your business grow. By creating a professional profile for your business you can attract more customers and find suppliers to help your business expand.
07-01-2020
14 online and offline techniques to super charge your business marketing
Online as well as offline marketing can work very well as long as you know how to adapt it to your business needs. Your goal should be to plan each marketing task separately and dedicated a specific amount of time for creating suitable content, website optimisation, social media outreach and offline marketing strategies and optional paid advertisements.
Thank you for contacting us.
We will reply to you in next 2 working days.