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22-08-2015
BackDoes your business take advantage of upselling and cross-selling techniques?
These techniques can be used with online shop purchases, in a store or over the phone.
Upselling would involve making the customer aware of a better, more expensive product of the same type as the one they are about to buy. Product insurance and reminders to buy batteries for their main purchase are both examples of cross-selling.
As you can see, in the infographic below created by Quick Sprout, studies show that both of these techniques can be hugely effective in raising revenue.
It sounds like a simple thing to implement in an online store or with physical products. But what if you provide a service?
The same principles apply. An events management company, for example, might offer wedding planning as a service. An example of cross-selling might be to offer assistance with an engagement party or a hen party. Likewise, a proofreading company might offer a more thorough, in-depth edit of a piece of writing, rather than simply checking for grammar and spelling mistakes. This would be upselling.
The infographic below provides many more examples and ways of implementing these techniques, as well as showing the benefits of doing so.
Take a look and think about whether you could be doing more to upsell and cross-sell to your customers. After all, if they can get more in one purchase, rather than having to go elsewhere, they’re surely more likely to return!
(Click to enlarge infographic)
Blog post created by: DCP Website Designers
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29-06-2017
9 useful tips for a faster website load speed
About, 40% of internet user vacates a website that doesn't load in 3 seconds? Even a delay of 1 second while loading a page can cost a 7% loss in conversions? How many website visitors are you losing daily? Then there are the effects on Google search results to think about.
16-02-2020
6 super tips for sharing your blog posts on social media
Sharing blog posts on social media can help to generate traffic to your business website, but doing this correctly can get your better results. If you create a blog post and share it once on social media then your chances of generating traffic will be minimal.
20-05-2017
How to create short links using BITLY video tutorial
This is a free video tutorial. In this video tutorial, I will show you how to create short links using BILTY is an online application which allows you to create short links. Short links are normally used when posting messages which contain links on your social media profiles. BILTY is also useful as it will give you statistics on how people have clicked each short link.
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