Turn your Pinterest account into a revenue driven social media channel

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06-05-2020

Pinterest is an awesome way to share your interests and hobbies and keep track of fun future projects. Unfortunately, it’s often seen as just that – a site purely for sharing hobbies and having fun.

Here are the top tips from this infographic:

• More than 20% of active social media users use Pinterest
• 1/3 of women use Pinterest
• 8% of men use Pinterest
• 71% of Pinterest's users are female
• Customers spend more form Pinterest referrals compared to Facebook
• 70% of brand engagement is generated by users

To achieve results on Pinterest:

• Use multiple dominant colours
• Avoid human faces
• Use red, orange and brown colours
• Taller images are more "repinnable"
• Organise pins into boards

Frequently associated only with crafts, DIY and the like, Pinterest is often looked upon as the domain of the hobbyist, and not taken seriously as a valid media for businesses.

But crafts and DIY, being as popular as they are these days, can make for pretty lucrative business ventures, as can most hobbies.

However, there is much more to Pinterest than this, with site visitors using it for many different topics, ranging from travel and holidays to food and drink, to science and technology, and lots more in between.

With so much going on, your business surely has a place there. And yet, many business owners and marketers restrict themselves to Twitter, Facebook and LinkedIn, not realising that Pinterest too can spread brand awareness and draw in revenue.

It doesn’t work all that different from the other main social media sites. Your Pinterest pins aren’t so dissimilar to your Facebook image posts, just conveniently kept in categories.

You can follow people, and businesses, of interest, post stuff you like and send messages.

You can even keep some of your boards private. The Pinterest community is vast and it’s likely that you have competitors who are part of it.

You can download the Pinterest Google Chrome Plugin which allows you to easily pin images from your business website with a few simple mouse clicks.

Why not check out this tutorial which shows you how to create Pinterest Boards.

To find out why it’s worth getting involved, check out the infographic below by quicksprout.

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Article By Pankaj Shah | May 6th, 2020 | London Web designers