Google rankings are always changing, but if you have high quality content, you will always be able to rank very well. The idea is to study the market as you figure out which are the best options you can focus on. That being said, first you have to focus on topics and not keywords. Website content needs to be written with a focus on your readers. Keywords matter, but they shouldn’t be the first focus.
However, you will need to do all you can in order to optimize your main keyword without any effort. And while there, you need to use LSI keywords. Gone are the times when people searched shorter keywords. Your focus has to be on the longer keywords, as that’s a crucial aspect to take into consideration.
Proper content formatting is also important here and the same thing goes when it comes to using links as well. Do remember that long form content matters online, so your focus should be there. Also, try to write for people who also use search engines. The idea is to integrate the keywords that they use, all while making the content readable.
The headline you use will also matter a lot. Your primary focus has to be on value and quality here as well. Spend a lot of time on the headline, as this can help you quite a lot in the long run. All of these ideas and many others are included in the infographic below, so give it a read right away for more info!
(Click to enlarge infographic)
Subscribe to our newsletter to receive an e-mail once a month with our latest video tutorials, blog articles and web design special offers!
Are you using any of the popular social networks such as Google+, You Tube, Twitter, Facebook or LinkedIn? Add us to your Social Network account and get special offers exclusive to our Social Network Followers!