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07-03-2020
BackLinkedIn is the social media site for professionals. It’s where you can post yourself and your achievements, goals, work history, etc. You can also search for jobs and network with like-minded people.
Your network can be built up over time and these LinkedIn members can vouch for tour skill sets.
The key though is using LinkedIn to the best of your abilities, to put your best self out there. Here are a few ways to do that.
Make Sure the Headers Section is on Point
This means that your name should be included, and not a nickname just your full name and the headline should grab attention. Your summary should be interesting and should stand out, complementing your skills and what you have achieved.
As for your network… strive for over 500+ contacts as this shows your ability to communicate and grow.
Make it Professional but Personal
Did you know you can publish articles on LinkedIn? Well if you didn’t know, now you know. Published articles that are well written, well researched and well thought out help to give employers, or potential customers a view into your personal side and what is important to you.
Just like other social media sites, update your status and engage with your connections.
Another thing you can do is to add a video. Videos are a great way for people to delve more into your life and feel like they know you a little more personally. Just ensure that the background is neat and your video is done clearly. On that same note, your profile photo should be a professional headshot.
All About You
This is the fun part, you get to write about yourself and talk about yourself (some people might not like this but it’s an imperative part of networking and getting a foot in the door). Your profile, or the about me section should be written in the first person, just like you were speaking to let’s say, one hiring manager. Highlight your experience and accomplishments and tailor it to the specific market that you are looking into and specify how you can help them.
Then let people know how to contact you. Also complete your contact information with a personalised LinkedIn URL, a website for your or your business (if applicable), social media if applicable, as well as your contact information such as phone and email.
Don’t Forget About Your Past
Prior experience should always be included. This includes previous jobs, internships, and schooling as well as volunteering if you have done some.
It’s important to highlight where you received your skills from and also, if you have a reliable history, shows that you are a reliable worker and stay at places for an extended period of time. Don’t forget to add your skills, awards/honours, and recommendations from past employers/business contacts. These are the most important because if you have people who will vouch for you, it makes you more interesting and reliable to a potential employee or business customer.
For more useful tips take a look at the infographic below created by Top Dog Social Media
(Click infographic to enlarge)
Article created by: DCP Web Designers London
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24-03-2020
Influencer marketing is the new type of content marketing
The goal of influencer marketing is to get your product or service endorsed or advertised by a social media user with a large following. Have you ever watch a YouTube video which promotes a company or product at the beginning or during the video? The same logic applies to people who have large followings on Twitter and Facebook.
20-05-2017
How to create short links using BITLY video tutorial
This is a free video tutorial. In this video tutorial, I will show you how to create short links using BILTY is an online application which allows you to create short links. Short links are normally used when posting messages which contain links on your social media profiles. BILTY is also useful as it will give you statistics on how people have clicked each short link.
14-03-2019
How to create an email which gets opened and generates clicks
We all know the feeling of opening your email inbox to find 100 spam messages and several irrelevant promotional emails. Surveys suggest that 40% of adults report to ‘never read’ marketing emails, whilst a staggering 80% of adults receive unnecessary emails weekly! So how do we create an email that gets subscribers to open?
07-01-2020
14 online and offline techniques to super charge your business marketing
Online as well as offline marketing can work very well as long as you know how to adapt it to your business needs. Your goal should be to plan each marketing task separately and dedicated a specific amount of time for creating suitable content, website optimisation, social media outreach and offline marketing strategies and optional paid advertisements.
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