SEO plays an important part of your business or personal site. It’s how people get to your page when they search for something. It’s how you come up in Google search and other search engines. But there are some predictions for this year that could potentially change the way things happen, the way people find your site. Take a look at some of the predictions for this year to determine if there are changes that have to be made on your end.
Be Mobile Ready
Google is heavily reliant on mobile optimisation and Accelerated Mobile Pages (AMP). When you search, these pages come right under the first result generally, and these are ones that are optimised for mobile viewing and quickly accessible. People want quick and with more and more people using mobile devices, they want sites that are better suited for this type of information delivery.
Artificial and Virtual Assistants
You know when you are on a site and a chat window pops up, that’s a chatbot and it helps to increase the speed of communication between customer and business. People look for this, even if they are not necessarily looking to chat, they may think of something when that window pops up. At least then clients know that someone is there to help them. People are also using more and more virtual reality devices so knowing how to handle and optimise that is a plus.
Video is a huge part of the internet now and utilising VSEO, or video search engine optimisation is imperative as its growth is un charted and predicted to be even higher than regular searches. People now look up DIY, and how-to videos on a regular basis because we all want to do things on our own, save money. Having your page searchable by the videos is imperative to continued success.
Google holds the highest percentage of usage as a search engine with almost 95 percent on mobile devices and 80 percent on desktops. That’s a lot of people. Ensuring that your site is optimised for their search parameters is important for you and for the visibility of your company (it’s even possible to be blacklisted but that’s a whole other topic). Internet usage is now officially higher on mobile devices than desktops which means that you have to be ready for this. If the site isn’t optimised for mobile, people will go elsewhere. Some more important information to show you the massive scale of Google and it’s searches:
I mean those statistics alone are amazing and they should give a good perspective as to why SEO is really important to your business. Ensuring that you are up to current standards is imperative to having the best search ranking results possible for your company. It’s pretty much the only way to get seen.
Take a look at the infographic below by Plugin Group for more useful SEO tips.
(Click to enlarge infographic)
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