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09-06-2017
BackWebsite content writing is one of the most important factors for search engine optimisation and customer engagement.
Creating compelling content which visitors enjoy reading can help with improving your conversion rates.
Of course, writing good content takes time and effort, but if you do this correctly then you will have a leading edge over your competitors.
If time is an issue then you should outsource your content writing, whatever you do, do not use a cheap low-cost content writer. Not the low cost means bad content. If you can find someone that will work for a small amount of money, then why not? But from my experience, low-cost content writing equal poor content writing.
Goals
before you start writing your content, it is worth bullet listing the goals. This may be to promote a product or service. The content may be for a blog post to drive traffic to your website.
Setting out your goals will help you to write better content.
Reframe Content
Often I will write content which will incorporate a question. In the same article, I will answer that question. This is known as reframing. Often people will visit my website to find answers and it should be your goal to become a source of knowledge-based around the type of business you run.
Examples and Data
Adding examples and data stats to your article can be a great way to reinforce your points. Giving real-world examples help to build credibility and backing that up with stats will enhance your content.
Organise Content
Try to organise content in a logical format. You can see in this blog post each section has a title. This help to organise content and makes it easier for people to read.
Drafting Content
Your first attempt at writing a specific article may not be perfect. But getting those words onto "paper" can help you to refine the content later. Sometime I will quickly draft an article and then go back through the content to add some flair.
Catchy Title
You may create the best articles in the world, but if the title is not enticing your will probably not get many readers. The title of any article can incorporate numbers like Top 10, or How to statements. Example:
check out the infographic by Visually for some more useful tips.
Article created by: DCP London Web developers
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06-05-2020
Turn your Pinterest account into a revenue driven social media channel
Pinterest is an awesome way to share your interests and hobbies and keep track of fun future projects. Unfortunately, it’s often seen as just that – a site purely for sharing hobbies and having fun. Frequently associated only with crafts, DIY and the like, Pinterest is often looked upon as the domain of the hobbyist, and not taken seriously as a valid media for businesses.
28-12-2017
12 Google facts you need to know
What would happen if your favourite search engine Google went offline for 5 minutes? Apart from Kaos, on the internet traffic would drop by 40%! Each minute form than 2.3 million Google searches are processed, make sure your website is optimised for mobile devices and grab some of that traffic!
02-11-2015
10 ways to use images to make your social media posts more shareable
Do you have something you think the world should see? Using an image or video can have a huge impact on your content’s popularity. There are countless options - photographs, illustrations, videos, vines, memes…and that's before you've even decided on what to do with it!
08-10-2017
Google URL shortener tutorial
In this video tutorial, I will show you how to shorten URLs using Google URL shortener. You often see a custom shorten URL when you view posts on social media accounts. The reason for shortening the URL is to make it easier to view and re-share. Also, Twitter limits the number of characters which can be entered in a tweet so shortening a URL can also give you more space for a more concise message.
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