Pankaj Shah

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The ultimate guide to ecommerce pay per click advertising

17-04-2019

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PPC stands for Pay Per Click. Google, Facebook, Yahoo, Bing and much other organisation provide marketing solutions for businesses of all sizes. In simple terms, you as an advertiser pays for click advert clicked.

How to create new campaigns

Before creating a campaign you will select to select a marketing platform, some are mentioned above. Each marketing platform will have an interface for setting up a campaign. Most platforms will have some common elements such as an advert title, description, link to website landing page, cost per click and conversion tracking.

Find the best keyword match types

Also to target customers correctly, marketing platforms will allow you to select specific keywords, this helps the platform to server adverts to the target audience.

How to make the best text ads

In most cases, text adverts should have 25 characters, and two description lines, each with 35 characters maximum. Lastly, you need to have a display URL that has up to 35 characters.

The best strategies

It is worth the time to set up a schedule for displaying adverts, targeting customers at the right time in the day can safe cost on marketing budgets. You should also set up a daily maximum spending budget.

For more eCommerce PPC tips take a look at the infographic created by AmeriCommerce.

(Click to enlarge infographic)

The ultimate guide to ecommerce pay per click advertising


Blog post created by: DCP Website Developers


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