The ultimate guide to ecommerce pay per click advertising


PPC means that advertisers perform internet marketing and pay per click. When you want to perform search engine PPC the advertisers will display an ad when a person search for something specific and, in the case of content advertising, the advertisers pay for their text or banner to be advertised on other websites. The PPC ads can be placed on many networks that offer support for this type of promotion!

How to create new campaigns

There are quite a lot of things into account here, as you need to separate the search and display campaigns, use all features, choose the location and language, focus on a good bid strategy, then choose a high budget to help you fit all of these. Then, you have ad scheduling as this allows you to focus on those times when the conversion rate can be increased.

Another thing to focus on here is the ad rotation, as this allows you to obtain then best possible exposure fast and with great results.

Find the best keyword match types

There are multiple types of keyword matches, which include broad match, the broad match modifier, phrase match, exact match, negative match, and all of these have their own professional mode that will help you get the best results.

How to make the best text ads

The headline needs to have 25 characters, and you need to have 2 description lines, each with 35 characters. Lastly, you need to have a display URL that has no less than 35 characters. Do remember that you need to use extensions as well, you have the Sitelink extensions which are very useful, Callout Extensions or the Call Extensions. You also have app extensions, review extensions and location extensions.

A good idea here is to schedule ads as often as possible, but do try to take rotation in mind, as that is indeed a necessity. Another thing you might want to take into account is the mobile bid adjustment. Remember that you can increase your bids automatically from mobile, so keep a focus on that since it can be very helpful.

The best strategies

You can opt for manually set bids, or you can allow Google to set the bids for you, although the latter is not such a good option, so keep that in mind. You can also enable the Enhanced CPC, focus on conversions or opt for a flexible bid strategy, it all comes down to you.

As you can see, the PPC guide offers you quite a lot of details that you can use in order to make the most out of your professional ad creation experience. Keep that in mind and you will definitely be able to acquire some extraordinary results right off the bat. The more you invest the better here, but keep in mind that you have to obtain some great, professional strategies in order to get the best outcome.

For the best Ecommerce PPC practices take a look at this infographic created by AmeriCommerce.

(Click to enlarge infographic)

The ultimate guide to ecommerce pay per click advertising


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