The surprising words that get content shared on social media

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You’re probably already aware of the power of language, and the effect words can have on people. It’s prevalent in the business world, with all kinds of instructional articles, books and courses on how best to speak to customers, words to avoid in job interviews, and so on. Many people working in sales and marketing jobs will be aware of positive ‘buzzwords’ and various strategies that use language to make a sale.

But are the same strategies and keywords effective in social media? For many social media posts, you don’t have a huge amount of space to work with; for example, Tweets are limited to just 140 characters. Of course, Facebook posts can be longer, and LinkedIn allows full articles, but that doesn’t mean that posts don’t need to be succinct and persuasive – they need to capture the reader’s attention in the first few sentences, if not words. Basically, when writing for social media, you have a limited number of words with which to persuade your readers, and those words need to be the right ones. To find out what those right words are, take a look at the infographic below by quick sprout:

(Click to enlarge infographic)

The Surprising Words That Get Content Shared On Social Media

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