The importance of email marketing


In the digital work, one of the best methods to stay in touch with your customers is via internet marketing. This is a professional, cost efficient and very reliable method that one can use in order to communicate with customers and obtain the best possible experience. The main focus is to define and promote brand awareness, but at the same time mail marketing can also help you with the customer acquisition endeavors as well as the customer retention.

Which are the aims of mail marketing?

The main focus when it comes to email marketing is increasing sales, of course, but at the same time you also use it in order to build brand awareness and generate leads that are necessary.
With email marketing you will be able to create a professional relationship with your customers, a relationship that will be strengthened based on how much you talk with the users in your client base.

But, maybe the most important thing here is that you will be able to remind you customers about you, your products, while also telling them exactly what new products you have and other important stuff. All of these add up in order to create a professional, reliable experience that everyone wants to be a part of.

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Email marketing increases customer engagement and in many situations, it allows you to enrich your sales immensely, something you will definitely enjoy. It’s a professional and highly reliable method that you can use, with results that will definitely astonish you.

What to do and what to avoid when it comes to email marketing

One of the most important things here is that you have to maintain the subject line under 50 characters, as this will make it easier to read, and that’s definitely something you want to push towards.

At the same time, you do need to include a call to action, because this is a necessity to say the least. Moreover, you do need to try and stick to only 4 colors and 3 fonts, because more of these will just overpopulate the whole stuff, and let’s face it, you do want to avoid such a thing.

There are a few things you need to avoid, and one of them is to avoid having content larger than 600 pixels in width, as this can be very hard to read, and readability is one of the main things to focus on when it comes to email marketing.

Moreover, try to send out Tuesday between 10AM to 1PM, as this is the best time to obtain the results you seek as fast as possible. You need to be certain that you place the logo in the upper left corner, as this will provide you with the best possible experience.

Lastly, you will need to include words like apply, demo, opportunity, conference, payments and connect, while avoiding confirm, join, speaker, press, social and assistance, because these are not ok.

Follow our ideas here and you are bound to obtain a stellar experience. Don’t hesitate and implement these ideas, then you are bound to have an extraordinary experience.

Take a look at the infographic by Thunder Mailer for more useful tips.

The importance of email marketing


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