We use social media for everything. We no longer just interact with our friends and family; we use it to conduct business, find out information and – make purchases. I might follow a company on Twitter to find out more about their products, watch a product demonstration on YouTube, or ask my Facebook friends for a recommendation. More and more of our shopping is done online, making it pretty likely that some form of social media is involved. But even shopping done offline is often likely to have had some kind of online influence somewhere along the line; perhaps via a discount sale announcement shared by a friend on Facebook, a celebrity endorsement on Twitter, or an interesting pin on Pinterest.
Others’ reviews can have a huge impact on how we view a company and their products, and these reviews are often shared on social media sites. This can be tantamount to free advertising, and potentially even more valuable. Revenue generated by social media shouldn’t be underestimated. With such a huge proportion of the shopping population being present on various, and often multiple, social media sites, it’s a sales and marketing outlet not to be ignored. Check out the infographic below by brainsins for some statistics!
(Click to enlarge infographic)
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