These days, whenever you hear the mention of websites, web content or business’ social media, you’re likely to hear the term ‘SEO’ being mentioned. Search engine optimisation is key if you want your content to be seen, and it’s a far superior way of getting clicks than paying to be on the first page of a Google search. Website structure, page optimisation, and link building all form part of SEO. Although it’s a pretty complex system overall, it can be fairly simple to learn the basics. Otherwise, employ a professional to do it for you. You don’t need to be building a new website in order to make use of SEO; you can apply it to your current website too. Done right, it can really add value.
What SEO is not though, is a substitute for a good website design, useful and meaningful content, and decent marketing techniques. There are also ‘good’ SEO techniques and ‘bad’ ones – often referred to as ‘white hat SEO’ and ‘black hat SEO’. Search engines tend to disapprove of black hat SEO, due to the practices they employ not being in the best interests of search engine users. In the infographic below by datadial, various techniques are evaluated in terms of effectiveness.
(Click to enlarge infographic)
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