Infographics are everywhere at the moment. They’re a fun, simple and bitesize way of sharing information. The bright colours and exciting imagery engage their readers and make them want to keep reading. They’re often used as how-to guides or to show statistics and figures, but could be adapted to share many kinds of information. What’s your infographic going to be about? Depending on your field, it could be a how-to guide of some sort, a display of relevant figures, a list of tips, or even the latest findings in your industry.
Perhaps one of the most important things to remember when designing an infographic, is to make it eye-catching. One thing a reader doesn’t expect an infographic to be is boring! For example, you could use your company’s brand colours, shapes and images relevant to the topic, interesting (but easy to read) typefaces, and a simple layout.
Once you’ve perfected your infographic, you will, of course, want to show it off! But once you’ve shared it on Facebook, Twitter, and your website blog, what should you do next? The infographic by lean-labs below provides tips on how to launch your piece, and how to ensure it gets to as wide an audience as possible. After all, if you’ve got something valuable to share, why shouldn’t people see it!
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