Pankaj Shah

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Ways to optimise your welcome emails

24-07-2015

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If you are in the marketing world, then one of the things you need to focus on is to create amazing welcome emails and follow us newsletter designs.

These not only allow you to make your customers welcome to your site, but they can also drive sales. More than 81% of the B2C marketers are using them, and studies have shown that welcome emails are generating around 320% more revenue.

The subject line

Make sure to optimise this the right way, if you add something like “Sale” into the opening line, then people will start reading the email, something that generates around 23% more sales. Also, use words such a video, bulleting or news, and avoid report or webinar, because people see these as complicated.

Time sent

Real-time emails will always bring a much better set of results, try providing welcome mails sent in batches immediately after the person signs up or visits your site, this leads to better and more conversions.

“From” mail

No-reply addresses are seen as non-engaging. Try to use email addresses which subscribers can respond to. Also, try to reply quickly to show you are interested in their enquiry.

Email copy

When you write the email copy, try to make it as appealing as possible, and write it persuasively. Avoid words like free, prize, bonus, buy or order, as these are seen as spam, and instead focus on because, you, imagine, as well as other persuasive words that will make your users convert.

This might be a little tricky at first, but you do need to thank the subscriber for joining first (Welcome Email), as well as set some expectations for the frequency and value of the upcoming communications.

Results

As always, you need to focus on results and always maintain a professional manner. You need to remember that you need to appreciate the subscriber, they are not an email address, there is a real human at the email of that email address, well at least I hope :)

Overall, these are the most important methods that you need to focus on to optimise your welcome emails. In the end, it’s all about establishing yourself as a professional in front of others, so as long as you do that, you will be able to obtain results and increase your overall revenue margin.

For some more useful info take a look at this infographic created by Easy SMTP below.

(Click to enlarge infographic)

Ways to optimise your welcome emails


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