Ways to optimise your welcome emails


If you are in the marketing world, then one of the things you need to focus on is to create welcome emails. These not only allow you to make your customers welcome to your site, but they can also drive sales. More than 81% of the B2C marketers are using them, and studies have shown that welcome mails are generating around 320% more revenue.

The subject line

Make sure to optimise this the right way, if you add something like “Sale” into the opening line, then people will start reading the mail, something that generates around 23% more sales. Also, use words such a video, bulleting or news, and avoid report or webinar, because people see these as complicated.

Time sent

The real time emails will always bring a much better set of results, so you do need on providing welcome mails sent in batches immediately after the person signs up or visits your site, because this automatically leads to better and more conversions.

“From” mail

Noreply addresses are seen with a grain of salt by users, so don’t hesitate to establish yourself in front of the audience to gain more credibility, otherwise you will be seen as generic and people will avoid you.

Email copy

When you write the email copy, try to make it as appealing as possible, and write it in a persuasive manner. Avoid words like free, prize, bonus, buy or order, as these are seen as spam, and instead focus on because, you, imagine, as well as other persuasive words that will make your users convert. This might be a little tricky at first, but you do need to thank the subscriber for joining, as well as set some expectations for the frequency and value of the upcoming communications. You also need to request info from the subscriber and inform him about the privacy policy. Moreover, it’s recommend to instruct the subscriber in regards to how he can whitelist your particular domain.


As always, you need to focus on results and always maintain a professional manner. You need to remember that you need to appreciate the user and its efforts, something that will open up a whole new spectrum of opportunities for your business, opportunities that you have to focus on at all times.

Overall, these are the most important methods that you need to focus on in order to optimize your welcome mails. Make sure to have a professional attitude and at the same time think about the upcoming relationship that you might create with that person. In the end, it’s all about establishing yourself as a professional in front of others, so as long as you do that, you will be able to obtain astounding results and increase your overall revenue margin.

For some more useful info take a look at this infographic created by Easy SMTP below.

(Click to enlarge infographic)

Ways to optimise your welcome emails


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