The goal of influencer marketing is to get your product or service endorsed or advertised by a social media user with a large following.
Have you ever watch a YouTube video which promotes a company or product at the beginning or during the video? The same logic applies to people who have large followings on Twitter and Facebook.
Influencer marketing is not secluded to social media, many business own blogs and blogs can be used to influence website visitors as well. Creating an article related to a product on a popular blog can be just as influential as social media.
Of course, influencer marketing is not free, owners of blogs or social media accounts expect to get paid to market your products or services.
So you have two options, pay them or become an influencer yourself!
For example, at DCP we run an educational YouTube channel, at present, we have accumulated over 25,000 subscribers and average 300,000 video views per month. Combine our YouTube subscribers with our Twitter followers and Facebook followers allows DCP to reach over 50,000 people!
Take a look at this infographic created by The Shelf for more information on influencer marketing.
(Click to enlarge infographic)
Blog post created by: DCP Web Design in London
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