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16-05-2016
BackContent marketing can be an invaluable way of communicating with your audience, and if it’s not already part of your business’ marketing strategy, it might be time to consider changing that.
This form of marketing allows you to connect with customers, existing and potential, on a more personal level, which will, in turn, help you to increase traffic to your business site and generate more sales.
It can also help you to further solidify your brand image by developing your own identity, setting you apart from the competition.
Good content means, being able to introduce new ideas, topics and perspectives in an interesting and thought-provoking manner.
It also requires a plan. Before you embark on a content marketing project, you need to have considered the different variables involved.
Think about who your content is aimed at and how best to appeal to them, what will be the most advantageous place to post your content, and when people might be most likely to click through to look at it.
In order to ensure success, content needs to really appeal to your audience, with engaging, meaningful information or opinions that are innovative and unique to your business.
The infographic below by Main Street Host provides more information about Content marketing.
(Click to enlarge infographic)
Blog post created by: DCP Website Design
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07-01-2020
14 online and offline techniques to super charge your business marketing
Online as well as offline marketing can work very well as long as you know how to adapt it to your business needs. Your goal should be to plan each marketing task separately and dedicated a specific amount of time for creating suitable content, website optimisation, social media outreach and offline marketing strategies and optional paid advertisements.
09-09-2017
How to bulk schedule social media posts using Hoot Suite
In this video tutorial, I will show you how to bulk schedule social media posts using Hoot Suite. Hoot Suite is a powerful social media scheduling software application. I use Hoot Suite on a daily basis to schedule social media posts on Facebook, Twitter, Instagram and LinkedIn. The main reason why I use Hoot Suite is that the software allows me to schedule posts 24 hours in advance.
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