Best strategies for Google SEO rankings and business promotions


The many changes in the guidelines and ranking factors for Google only underline the fact that this search engine has become much more sophisticated and advanced. Another fact that is highlighted here is that nothing can stop its growth in the future either. Additionally, this only tells the webmasters that they should accept nothing less than websites with the highest quality of content.

There is no doubt in it that the content is ranked high only when it passes the numerous considerations it is based on. Google uses many tools to detect how relevant your content is and also if the target keywords have been used or not. Moreover, Google has even stated the importance of choosing various media and presentation ways to promote your business. The influence of mobile has been very clearly indicated as one of the ranking factors also includes mobile site’s friendliness for the users.

Best strategies for Google SEO rankings and business promotions

Google has also stated many tips and strategies which you should incorporate while website designing and campaigns. Let’s see in brief what new ranking factors have Google come up with.

  1. Mobile Responsiveness: Google is soon going to introduce their Index Mobile-First. This factor clearly indicates how well Google understands its users and gives priority to their comfort. At the time when everything is right there in our hands in the form of mobiles, Google announced this guideline.

    According to this, content on the mobile version of a website will be a factor to rank the pages from that website. Again stating the importance of content, Google has decided to analyze the content of the mobile version instead of the regular website.
    The speed at which the pages of the mobile site download is another sub factor in this category determining a website’s ranking. As per the statistics of Kiss metrics, 40% of the people leave the page if it doesn’t load within 3 seconds.
    It has also come up with Google AMP project which allows the publishers to have their pages load quicker than ever before. A recent example can be taken of Washington Post which got an increase of 23% in its mobile users who are certain to return within 7 days. This leads to an increase in the number of users of the particular site.

  2. Local SEO: It is a very effective way to promote your business website. It is through this way of marketing that businesses can promote their services and products to the local customers. Google analyzed that there were more local searches than others. They constitute 46% of all searches. They are advantageous too as they 80% of these searches have led to an increase in in-store visits and immediate buying decisions. As per Google my Business, if you use keywords in your business name then your website will be spotted 1.5 times higher. Another sub factor in this category is if you achieve high quality citations (NAP), then it will certainly help in your local SEO efforts. This can be said as 70% of the people who were surveyed said that they prefer finding out the location of the business before going there for the first time. And I believe that is true as well since 50% of the searches are related to business information like address etc.

  3. Quality content/links: It has been proven time and again that content has always been and will always be the king for Google. It holds a lot of importance for Google while ranking the websites. So, the better and the more relevant content you have, more natural back links you will get. And the more relevant links refer to your website, the higher rank your site will get in its SERP. “High quality content and link building” are the two most important factors which Google used for ranking your website, said Andrey Lipase Search Quality Senior Strategist at Google. Google signal Rank Brain is now the third highest signal which contributes to search-query results. Since it produces better results for long, complex and ambiguous searches, it is advised by Google to make more long-form content.

Want a higher ranking? Follow the new guidelines mentioned by Google very religiously and you will be closer to your target.
In addition the ranking factors, Google has also announced few promotional strategies for the businesses which they can follow in order to be prioritized by Google. Following are the new strategies:

  1. Multiple Content Formats: Google has always given the highest priority to good content. Following the same tradition, Google now advises the businesses to have various formats to present the content. These formats can be videos, infographics, images, transcripts, podcasts and webinar recordings. This is an excellent strategy as in the modern and the busy life, people have no time to concentrate and read long content. Moreover, as it is said images have a better impact on people than written words. These different formats make the content more presentable, interesting and authentic.
  2. Spy on the strongest competitor (s): Another strategy is to keep an eye on what your competitor is up to. If you are aware of their content, social mentions, search rankings and healthy back links, then, you can legally steal their marketing optimization strategy. This is similar to what our forefathers used to say that you should always be aware of the power of your competitors.
  3. Disavow the unwanted links: It is essential to audit and monitor your back links regularly. This should be done so that the unnecessary links can be removed. This helps in protecting your sit from the Goggle Penalty.
  4. Mentions in to back links: There are many tools which help you in identifying the brand mentions which are not linked. Once you locate such mentions, it is important that you first analyze them properly. After that you should convert only the relevant mentions in to back links. The more relevant back links you have, the higher ranking your website will have in the SERP.
  5. Rich answers: The importance of keywords has already been discussed. It is the use of clear and target keywords only that rich answers appear. They appear on 19.45% of Google search results. Hence, if you wish your site to be promoted more, then it is the right time to optimize your keywords.
  6. Social media: Since the whole world is connected using the social media, it is important to register your business on the same too. It is a fact that people are more interested if your business and its website have a strong presence on social media. It vouches for the reliability and authenticity of your business. Moreover, you will have more customers than ever.
  7. Voice search: Technology is ruling the world in every way-be it offices, schools, homes or any place. So, why shouldn’t you have the latest feature of voice search in your website? This is one of the features which is revolutionizing the world and future of SEO. It is, hence, very important that you introduce this feature in your website and make it more user friendly. This will in turn enhance their experience of using your website and thus making it more popular.
  8. Mobile friendly responsive website: Like it was mentioned earlier, in the fast and modern world today, it is next to impossible to wait and open the desktop at home or in office. People prefer to search for whatever they want at any given time and without any inconvenience. If you wish to get priority by Google, then you should make a mobile friendly website. It should be such that it doesn’t take ages to load.

Business of any nature calls for a huge investment and a lot of efforts. Therefore, it is essential that it is promoted in the best way possible. By following the above mentioned strategies, you can increase the chances of being ranked higher by Google. So, what are you waiting for? Go ahead and plan and incorporate the changes on your website.

For some more useful SEO tips take a look at the info-graphic below created by Dotcom Infoway 

(Click to enlarge infographic)

Best strategies for Google SEO rankings and business promotions

Article created by: DCP Web Developers London



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