The many changes in the guidelines and ranking factors for Google only underline the fact that this search engine has become much more sophisticated and advanced. Another fact that is highlighted here is that nothing can stop its growth in the future either. Additionally, this only tells the webmasters that they should accept nothing less than websites with the highest quality of content.
There is no doubt in it that the content is ranked high only when it passes the numerous considerations it is based on. Google uses many tools to detect how relevant your content is and also if the target keywords have been used or not. Moreover, Google has even stated the importance of choosing various media and presentation ways to promote your business. The influence of mobile has been very clearly indicated as one of the ranking factors also includes mobile site’s friendliness for the users.
Google has also stated many tips and strategies which you should incorporate while website designing and campaigns. Let’s see in brief what new ranking factors have Google come up with.
According to this, content on the mobile version of a website will be a factor to rank the pages from that website. Again stating the importance of content, Google has decided to analyze the content of the mobile version instead of the regular website.
The speed at which the pages of the mobile site download is another sub factor in this category determining a website’s ranking. As per the statistics of Kiss metrics, 40% of the people leave the page if it doesn’t load within 3 seconds.
It has also come up with Google AMP project which allows the publishers to have their pages load quicker than ever before. A recent example can be taken of Washington Post which got an increase of 23% in its mobile users who are certain to return within 7 days. This leads to an increase in the number of users of the particular site.
Local SEO: It is a very effective way to promote your business website. It is through this way of marketing that businesses can promote their services and products to the local customers. Google analyzed that there were more local searches than others. They constitute 46% of all searches. They are advantageous too as they 80% of these searches have led to an increase in in-store visits and immediate buying decisions. As per Google my Business, if you use keywords in your business name then your website will be spotted 1.5 times higher. Another sub factor in this category is if you achieve high quality citations (NAP), then it will certainly help in your local SEO efforts. This can be said as 70% of the people who were surveyed said that they prefer finding out the location of the business before going there for the first time. And I believe that is true as well since 50% of the searches are related to business information like address etc.
Quality content/links: It has been proven time and again that content has always been and will always be the king for Google. It holds a lot of importance for Google while ranking the websites. So, the better and the more relevant content you have, more natural back links you will get. And the more relevant links refer to your website, the higher rank your site will get in its SERP. “High quality content and link building” are the two most important factors which Google used for ranking your website, said Andrey Lipase Search Quality Senior Strategist at Google. Google signal Rank Brain is now the third highest signal which contributes to search-query results. Since it produces better results for long, complex and ambiguous searches, it is advised by Google to make more long-form content.
Want a higher ranking? Follow the new guidelines mentioned by Google very religiously and you will be closer to your target.
In addition the ranking factors, Google has also announced few promotional strategies for the businesses which they can follow in order to be prioritized by Google. Following are the new strategies:
Business of any nature calls for a huge investment and a lot of efforts. Therefore, it is essential that it is promoted in the best way possible. By following the above mentioned strategies, you can increase the chances of being ranked higher by Google. So, what are you waiting for? Go ahead and plan and incorporate the changes on your website.
For some more useful SEO tips take a look at the info-graphic below created by Dotcom Infoway
(Click to enlarge infographic)
Article created by: DCP Web Developers London
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